We loved Jon Negroni’s theory on how all the Pixar movies are connected. The images, in particular, are what stood out the most. Visual content is our specialty, so we put our talents into taking Jon’s theory into an interactive graphic. We cut the scenes up and loaded them up into Slideshare for easy viewing. Continue reading →
That’s a wrap for Mozcon 2013 and from the looks of it, it was a huge success. Unfortunately, the 97th Floor team wasn’t able to make it this year, but we kept a close watch on everything with a new interactive tool we created. With it, we were able to hear and see all the talk that was going on over at Mozcon and we found some pretty interesting stuff. Take a look at our recap of some of the most talked about speakers, topics, and mentions from all 3 days of the conference. We started saving the Hashtag info Monday July 8th at 6am EST and stopped monitoring it around 9am PST Thursday morning, the day after the conference. Continue reading →
I recently had a chance to catch up with Mark Traphagen, a guru when it comes to Google+. If you haven’t had a chance to interact with or read any of Mark’s ramblings online, you are missing out. Mark is currently the Director of Digital Outreach at Virante. I thought it would be a great chance to hear some of Mark’s insights on what he’s seen with Google+.
Q. When many in the industry think about Google+ they can’t help but think of Mark Traphagen. What is it about Google+ that got you hooked?
A: I’m always fascinated by anything Google does. I jumped right on Buzz and Wave, and even though they both failed, I still enjoyed the brief ride. It’s just fun to watch Google experiment, innovate, shake and re-bake. But when Google+ showed up, I knew this was something different. We had been hearing rumors going back a year before the Google+ rollout of a Google social network that would be fully integrated into all of Google. When I actually saw Google+ (I got a beta invite on its third day) I knew they had something different. Continue reading →
SEO’s are marketers, even if sometimes we forget it. Surely by now many of you have listened to Wil Reynold’s talk on #RCS. If you haven’t, watch it here. Watching his presentation really inspired me. Furthermore, it made me realize that in order to accomplish #RCS, we need to first learn #RMS, Real Marketing Sh*t.
Incredibly enough, many SEO’s have forgotten what Wil put so plainly, “Business existed before search engines”, and I would add to that by saying “Marketing existed before search engines”.
More specifically, content marketing existed before search engines.
In fact, according to Joe Pulizzi, John Deere released The Furrow a magazine for Farmers, back in 1895. Free, sharable content to generate buzz and leads for your company, all over a century ago. Who woulda thunk?
Can we all just stop for a moment and think about what marketing is.
What Marketing Is
The promotion and selling of products or services
What Marketing Isn’t
Gaining search traffic to a website by ranking for high traffic key phrases Continue reading →
Recently I was seeking for ways to stay more organized when it comes to helping my clients take advantage of every online opportunity. We all know the important things that we should be checking to make sure our websites stay on top of the game. We need to keep an eye on important areas such as Google Analytics, Google Webmaster Tools, latest brand mentions, social mentions, etc. Even with just one website to manage, checking all of those sources individually can be time consuming. If you work for an agency and handle multiple clients, you can imagine the time that would take to check these everyday. Continue reading →
out-reach [out-reech; out-reech]
verb (used with object)
1. to reach beyond; exceed: Most people don’t know what outreach means.
This is what you would find if you were to look up the word “outreach” in the dictionary (minus the contextual example). After reading that definition, doesn’t it feel like the word outreach is being thrown around a little too much in the SEO community? I know what you are thinking…Yeah, that is so true. I know. I agree with you.
Before I go any further, I want to throw out a great resource on this subject. Kelsey Libert wrote a compelling article on SEOmoz called The Blogger Outreach Equation. In it, she gives her own definition of outreach:
Establishing mutually beneficial relationships around content publishers care about: timely, engaging, and new information that speaks to their audience. (good) Continue reading →
New Year’s Eve is upon us and for some of us that means it’s time to make some resolutions. For many of us that involves writing down things like losing weight, doing more service, and trying to get a girlfriend. Once you make your list of resolutions you know won’t happen, take some time and make a list of some real SEO resolutions. Odds are there are some things you should stop doing and some things you should start doing. I’ve put together five items that definitely need to be on that list. Continue reading →
A few weeks ago I wrote about a tool called Markup, which is a tool that allows you to visually communicate via a web-based editing program. I was new to Markup when I first wrote about it and would like to update you on how I feel about it: It is awesome. It has a couple of snafus, but considering how much I paid for it (it is free), it was worth every penny.
Part of my job includes doing on-page consults, making recommendations to clients on how they can make their websites better. I used to write up a detailed email explaining what changes need to be made in order to make the site more “search engine friendly” while at the same time keeping it focused on the user. Surprisingly, a lot people didn’t know what “title tags” and “meta tags” were. They also had a hard time understanding what penguins and panda bears had to do with why their website wasn’t doing as well as they wanted. Continue reading →
Content marketing is getting more and more competitive each and every week. That means in order to be successful you need to be proficient with your time. There are hundreds of awesome tools and gadgets available on the web that not only can provide you with awesome data, but can save some serious time. One tool I want to share with you today is called “Netpeak Checker.”
Regardless of what your role is when it comes to online marketing, you probably have or will run into having to do at least one of the following: outreach, competitive analysis, or removing links from a poor link profile. All of these important jobs involve examining the metrics of a potential website you want to work with. For many, this involves installing something like the “Mozbar” or using various web applications that can check up to 50 domain metrics at a time. These processes can still be slow and time consuming. The Mozbar involves going to each website one by one to look at its metrics. Many of the web applications out there that claim to analyze bulk amounts of domains either don’t give accurate metrics, or can take minutes or even hours depending on how many tabs you have opened up in your browser. Continue reading →
(Disclaimer – In no way are we affiliated with GroupHigh and they have no idea we’re even writing this article about their awesome product, but we fell in love with it, so we thought we would express it to the world.)
Getting burned out yet on trying to trek through that giant labyrinth of gibberish you call your link prospect list? How about finding a better outreach tool to help you prospect, rate, contact, organize, and track your outreach efforts? (That’s no easy task!) Well it’s time to ditch those archaic spreadsheets. Say hello to our newest all-star tool used at 97th Floor – GroupHigh.
GroupHigh is revolutionizing the way we’ve all come to manage our outreach efforts, making them more efficient and scalable.
GroupHigh is the ultimate blogging outreach resource. What makes it superior to all other counterparts is its premium service in blog research and its exceptional CRM capabilities. Not to mention its ability to seamlessly transition between the two.
GroupHigh takes you all the way through the entire outreach process, starting at prospecting for potential content partners all the way through to relationship building and management. Continue reading →