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01-27-07

2nd PR update of January - WHO CARES! (My Rant)

I wish I had even just a nickle for every person that talked to me about their page rank (going up or down) over the last couple of days.

Here is my take on it - WHO CARES ABOUT PAGE RANK! If you are still lost in worrying about page rank in 2007 maybe you should go hide some keywords on your website for better rankings!

I have a couple of sites that stayed the exact same, and one retail site that went from a 4 to a 3, and you know what? I have never had more traffic (and sales) to that PR 3 site in my life! You know why? Because what really matters is how the search engines are caching you (and my PR3 site is getting “cached” everyday). So you see, I did not give a crap that my site dropped in PR because all my rankings are up, traffic is up and sales are up! That is what’s important here!

It makes me laugh to hear about a person being so excited their PR going up, because my questions to them would be; “Is your traffic up?” “Are you making more sales?” “What kind of rankings do you have?”

PR does not mean a damn thing anymore. Learn more about why you should be paying more attention to the cache. I also did a post about cache date and supplemental results a couple days ago on another blog I author.

Ok, my rant about PR is over … back to “happy Mat”.

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Posted in SEO // (6 Comments) +
Christer Edwards,

As much as I believe PR does not mean as much as it once did it still seems to be a qualifier in some circles. The only reason I’m happy about my recent PR update is due to it now qualifying for TLA and other programs. I don’t think I suddenly have a better site or that it’s better than another. It’s simply a hoop I have to jump thru to achieve some bigger things.

SEO Blog,

For you Christer, I am happy, and was not a part of the mass annoyance. What was making me more frustrated than anything was those who had PR4 and dropped to 3 and suddenly thought they were doing something wrong and totally freaked out. That was frustrating. I realize the “face” value of PR and how its needed for certain programs. Good point.

Nate Moller,

PR can also help clients who may feel they aren’t making much progress. I have a client who has been working her tail off. She has submitted to tons of free directories, posted articles, and is really working hard on joint ventures. She recently got a PR 2 and was flipping out with excitement. For that reason alone, I’m still Mr. PR! but I do believe watching how often you get cached is important too - good post.

What’s your PageRank? at Creative Advertising | Unique Marketing Ideas | Internet Branding,

[…] know, some may say that PageRank isn’t that important anymore.  However, I still think it’s a great indicator of Google credibility.  For this reason you […]

SEO Blog | Search Engine Optimization | Social Media Marketing » Stop “SEOing” in the 90’s,

[…] on others outlook on “page rank”, and that has prompted me to post another update as to why people should stop focusing on page rank so much.  I try to teach and educate people to the best of my ability, but sometimes I guess stubbornness […]

When were you last cached? at Creative Advertising | Unique Marketing Ideas | Internet Branding,

[…] a little more in to the value of PageRank versus when you were last cached. Not to my surprise, SEO Blog has a great point: PageRank isn’t quite as important as it used to be…or maybe better […]

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