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Author Archives: Chris Bennett

About Chris Bennett

Chris Bennett is the Founder and CEO of 97th Floor. You can follow him on Twitter, Pinterest or add him to your circles on Google +.

Pinterest Holiday Marketing Guide

It’s that time of year, but this year there is a new player. I am sure I am preaching to the choir when I suggest that Pinterest should play huge role in your marketing strategy this Holiday season, especially during Black Friday and Cyber Monday. Pinterest users engage, convert and buy, plus their demographics are [...]

How I would Treat Infographic Links if I Were Google

Earlier this week Eric Enge over at Stone Temple Consulting reported that Google may discount Infographic Links in the future, Despite being a company that promotes infographics as a viable source of links I actually agree with this, if it is done the way I think it should be. First of all this comment from Matt Cutts [...]

Data Visualization Contest

Postgrad and David McCandless are putting on a Data Visualization contest in which I will be one of the judges. David posted on twitter he had some great data about black students at Oxford and other UK Universities but he didn’t have the time to make it visually appealing. So Postgrad teamed up with him [...]

BlueGlass Florida Are You Going?

As far as learning from conferences go I am not a big fan excluding SMX and now BlueGlass. I quickly became a fan of SMX events because of the different speakers they offer that don’t have agendas to sell you crap. BLueGlass is set out to be a new generation of conferences that I think [...]

Viral Marketing Ideas and Infographics for Valentines Day

We have had tremendous success over the last couple years in creating and marketing viral articles and especially infographics for our clients. There is always a unique opportunity to do something viral when a holiday or major event is approaching and currently we don’t have any clients that would fit the bill of Valentines Day. [...]

Taking Social Media Beyond the “Top 10 List”

This is a guest post written by Vince Blackham. Follow him on Twitter With social media reaching near its peak, more and more people and businesses are realizing its importance. Unfortunately for most, they get their ideas from a “bag-and-tag” blog post that claims it has the end-all result to reaching viral success. There’s especially [...]

Twitter, the Most Important Website Since Google?

I will be the first to admit while it didn’t take me a long time to sign up and start networking with friends on Twitter, it has taken me a long time to understand the true power of the website. When I first started using it I saw it as a networking and communication tool. [...]