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Author Archives: Jacob Parry

About Jacob Parry

Jacob is a Senior Account Manager at 97th Floor. Follow him on Twitter or add him to your circles on Google+.

Outreach: The Good, The Bad, and The Ugly

out-reach [out-reech; out-reech] verb (used with object) 1.     to reach beyond; exceed: Most people don’t know what outreach means. This is what you would find if you were to look up the word “outreach” in the dictionary (minus the contextual example). After reading that definition, doesn’t it feel like the word outreach is being thrown [...]

Twiddla – The Online Collaborative Drawing Board

A few weeks ago I wrote about a tool called Markup, which is a tool that allows you to visually communicate via a web-based editing program. I was new to Markup when I first wrote about it and would like to update you on how I feel about it: It is awesome. It has a couple [...]

“The Future is in Mobile Search”

Every day, 1 in 5 Americans is on the mobile web. That’s 20% of the U.S. population. In 2009 there were 73.7 million mobile web users in the United States. It is predicted that by 2013 it will jump up to 134 million. Neilson Research, the “global leader in measurement and information” (their words, not [...]

Markup: The Visual Communicator

“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” -Walt Disney It doesn’t matter how you decide to communicate— whether it is by email, text, phone, fax, Morse Code, or even smoke signals— there is no better way to communicate than by pictures. Why is visual communication so [...]