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05-13-09

Social Media For Firefox Adds Bit.ly (this is really cool)

Wednesday, May 13th, 2009


smf logo

In 09 we have made 2 very cool updates to Social Media for Firefox. In Feb we added Twitter, Sphinn and Mixx. This lets you hit the manual button on any URL you are on and see how many Tweets it has had. In other words it lets you see how many people have posted your link on Twitter. (There are a million short url services and we are working frantically to add the most prominent in so numbers might be a little off until then)

Today I’m announcing that we have added Bit.ly the Short URL service and I am really excited about the time it is going to save you. Here is how it works.

After installing the new version, Right Click on the manual button and follow the steps to configure Bit.ly by adding in your info and api key.
bitly config SMFF

Then go to any URL and click on the Bit.ly Icon

Then a box will pop up that shows the new Shortened Bit.ly url in it, hit ok that closes the box and saves the link to your clipboard at the same time.
Short URL box

Then go to Twitter or where ever you want to post the URL and hit paste and done the link has been shortened and added into your Bit.ly account stats automatically.

Now after you have posted the link, you can go back to the url you shortened at anytime and hit the manual button. This will load two sets of stats one showing how many hits you have sent to that url and the second showing how many stats in total have been sent to the url from all Bit.ly users. Gives you your influence numbers without always having to login or go to your Bit.ly page and also gives you an idea on how viral or how well that bit of content is doing.

Example
Mashable Swine Flu Tweet
I tweeted a link from Mashable a little while back, and I sent it 897 hits and it got a total of 9,955 hits from Bit.ly. The post got much more traffic than that I am sure but it is pretty cool to at least get some kind of idea as to how popular it was and see your influence in that at the same time.
Bitly Status bar screen shot

Remember if you don’t use all the services that are a part of SMFF you can remove them by Right Clicking on manual and configuring your settings to save more real estate in your status bar.

You can download the new version here. If you want more info on Social Media for Firefox see the video below.

***Please add reviews at the Firefox Addons page, I have been lazy and need to get it out of the sandbox there so I can have more freedom with it.

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

04-06-09

Taking Social Media Beyond the “Top 10 List”

Monday, April 6th, 2009

This is a guest post written by Vince Blackham over at Primary Affect. Holla!
Follow him on Twitter

Top 10 Waynes World

With social media reaching near its peak, more and more people and businesses are realizing its importance. Unfortunately for most, they get their ideas from a “bag-and-tag” blog post that claims it has the end-all result to reaching viral success. There’s especially been a lot of chatter on Twitter about people being so called “social media experts/gurus” and, in turn, there have been a bunch of blog posts to ridicule those type of people. One of my favorites on the subject was You’re Not a Social Media Expert, You Idiot (funny read w/ some good insight).

One thing I think I’ve personally seen is the overuse and abuse of the “Top 10″ lists. It’s crazy…it’s like some people think they can turn their crappy content into a less-crappy viral piece by chopping it up into 10 pieces. Don’t get me wrong, I love lists and do believe they work fabulously if you put the right amount of effort into it and complement it with great content and supporting images/videos. I definitely think some people have it down to a “T” when it comes to lists (just take a look at Wired - many of those articles get great social love from all over). That’s what I want to get into with this article is placing more emphasis on your content and not taking the easy way out by going straight for a list of some type.

Prepare Your Content Well

I remember reading a great post on DoshDosh a while back (sorry, can’t remember the post) where he went into getting better content into your posts. One thing that stood out most to me was the tip to jot down some of the first things that come to mind (in regards to the article you’re prepping) and then throw that piece of paper (or document) away. THIS is your starting point! Don’t include the obvious info for your viral piece, this will help you go beyond peoples’ expectations and you’ll have a better article because of it.

Sometimes You Don’t Need to Say Anything

I’ve already said how much I like the posts made by Wired, but here’s a great example of an excellent viral piece with ALMOST no content: Top 10 Time-Lapse Videos Show Nature at Work. What an awesome concept! Videos and images are an essential ingredient to your viral souffle (duh). Never underestimate the power of content mixed in with your videos though. One place that does this well is Mixergy. They create great videos of interviews with power-players and then summarize their video with content below (great to watch + Google gets new content = everybody’s happy).

Another great example is: 34 Amazing Tumblr Themes (Twitter Never Looked So Good). If you need to rely on your images/videos, make sure they speak for themselves!

Graphics, Charts & Stats

I’ve got to say, above all, one place that I highly admire for their social efforts is Mint! Not only can they produce insanely killer content like “8 Things You Should Never Buy New” (nearly image-less), but their new wave of “information graphics” are so well put together! In case you haven’t seen any of them, here are a couple I really liked:

Now, I realize many of you are probably like me who couldn’t draw to save their lives. But outsourcing a simple task like this and turning your research into visual points creates a much greater impact on the people who read them. A quick visit to Elance could easily help you find someone who could put your thoughts into graphs for a reasonable price.

Work Backwards

One thing that can force you to be unique is to work backwards. I think a lot of people think “this would be a great top 10 list” and then start thinking of 10 things that they can come up with. Instead, do the opposite; work on your content and research and THEN find if you can segregate that information in 10 (or 8 or 6…whatever) main concepts for a list. This way, you put more emphasis on what people read and you don’t need to pull out 10 things from your ass to make your list.

Think of List-Alternatives

Lists do great, if you get them right, but there are other ways to look at your article before you immediately think of tearing it up into 10 pieces. Here are a couple of my favorites:

Go Back in Time

You don’t need to reach 88 MPH to get there, just grab some images from Flickr and/or Google Images (be sure to reference your source!). No matter what industry you are in, you can show what it used to be like 20, 30 or 100 years ago and how people did the same things. One great ideas was 25 Years of Mac: Classic Macs Still at Work (a great article about a business owner who still uses her old school Macintosh).

Another funny one is What lifestyle gaming pics looked like in the 70’s. It’s always fun to go back and see how stupid or inefficient we were back then.

Just about any industry can do this; Automotive, Marketing, Underwater Basket-Weaving, even Skateboarding: A Radical Collection of Vintage Skateboard Advertisements

Comparisons

These can be a lot of fun to put together. Whether it be a “Pros vs. Cons” type article or like this Battlestar Galactica comparison, you can easily put together a little data that would show the ups and downs to a product, service or style. Apple hit a homerun in their Apple vs. Windows commercials because they detailed out many of the features that people loved and showed how Apple did them better.

Examples

Find What People Like

Everyone’s pre-prepping research should involve a few simple steps to make sure you’re going to be heading in the right direction. Twitter Search can be a great way to find information about what’s happening right now and what peoples’ reactions are. Chris did a really good article here about Twitter becoming the most important website since Google (a great read if you haven’t already).

Another quick search on many of the popular aggregates (Reddit, Mixx, Digg, etc) will quickly give you ideas on what to do and what’s been done. If your idea has recently been taken, read through some of those relevant posts and find how you can evolve your idea into something further. Just because it’s been said before doesn’t mean it can’t be built upon by another perspective.

Be sure to put your piece together for YOUR audience of readers, it differs amongst industries and throughout the different social sites (depending on which one you’re targeting). Jane Copeland put together a massively resourceful article on How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message. I highly recommend reading this simply for the knowledge of how each site works and what they’re after.

Another must-read is a collaboration of must-reads over at Traffik’d: 35 Must-Read Articles for Social Media Marketers.

I was going to put together a list of websites that never made the front page of some social websites and tear them apart to find why they didn’t and what they could’ve done to improve, but I think I’ll leave that for another post. Here are a few to look at, feel free to critique/talk about them in the comments below:

Enjoy!

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

02-12-09

Social Media For Firefox PLATINUM Live *Added Twitter, Mixx, Sphinn and Tip’d

Thursday, February 12th, 2009

smf logoAlmost 2 years ago we launched Social Media for FireFox and it has been downloaded over 200,000 times and helped thousands of people build powerful social media accounts on Digg, Reddit and StumbleUpon.

We finally finished a new version that is awesome, we added some sites and functionality and do some stuff with Twitter that I am super excited about.

New Sites:
It now includes Digg, Reddit, StumbleUpon (review and thumbs up counts), Del.icio.us, Mixx, Tip’d, Sphinn and Twitter.
smff toolbar

New Functionality:
The functionality is the same as before you can use it on the actual url you are on to see all the vote counts or you can go to sites like Digg and see a list of all the stories on the page and their vote counts at all the supported social sites.

However cause the list of supported sites is getting longer, you can right click on the manual button and choose which sites you want to display enabling you to shrink it down or to block data from sites you don’t frequent.
config

Twitter:
Go to any url hit the manual button or set it to auto and you will see a number count next to the twitter logo. This is how many people have posted that URL on twitter. We go through the Twitter and various Url Shortening services to grab the actual url so you can get a pretty accurate account for how many tweets shared that url.

Next click on the twitter portion and it will open up a new window that shows the search results in twitter to all those tweets. So you can see all the actual tweets directly pointing to the url in question.
Twitter search

So for all you twitter fanatics that don’t use Digg and other social sites, you can shut down all of them through the config mentioned above in the tool bar and just have twitter running to track tweets to any url.

For those of you that already have it, it should update automatically and the actual version is 3.0.5
If you need to download it you can here

Please share it and Tweet it with your friends, these tools are free and we are passionate about making cool tools that help marketers on a day to day basis and the more exposure and feedback we can get the better.

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

06-24-08

Social Media For Firefox 3 is Near Complete

Tuesday, June 24th, 2008

We are getting close on have a Firefox 3 compatible version of Social Media for Firefox. We are sorry it wasn’t ready with the FF 3 launch but it is coming and it is going to be sick. We have taken the opportunity to add some upgrades. Here are some quick features we are working on if you happen to have any additions you think would make it be an even better tool we are all about it and please add in the comments.

We are looking into
> Showing Thumb Up, Down and Review Counts for StumbleUpon and let you choose which combo to display
> Adding Mixx and Sphinn
> Letting You Choose Which Sites to Have Displayed in the Bar
> Adding some really cool social news hubs to be able to scan the content but I don’t want to release the sites yet as we are testing and I don’t want to get people hopes up.
> We are thinking about Taking out Del.icio.us they have made some upgrades so we are testing but if we release right away it will be out as it never works and their API is not supported very well. We can always add back in.

Again any other ideas please send them over the tool has had near 100,000 downloads and we plan on making it even better.

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

04-02-08

3 Milestones of a Front Page Digg

Wednesday, April 2nd, 2008

Made popular
Despite the huge audience and Brand that Digg has it is still widely misunderstood by new users. I get so many emails and talk to a lot of people all saying things like, “I submitted my homepage to Digg and no one voted on it?.” So I hope this article can help you understand the the process of a successful Digg which should also help you in understanding why only good content makes it and how it makes it.

This is not a how to spam article, this is an article that will hopefully help you better understand the life of your stories on Digg. If you better understand the stories and the process you can increase your chances for a front page Digg. This is from my experience this isn’t written in stone and with that if you have any additions or comments to add please do.

Within the 24 hour time span that your story is allotted to reach the front page of Digg there are different milestones that it needs to reach to better it’s chances at “Going Popular”. This article will discuss what I feel from my experience are the most important milestones in order.

1.) Hot In Your Sub Category:Environment Hot
If you submit a story to Science > Environment, your very first goal is to get it into the Hot Up and Coming Sidebar for Environment. This is done by getting a good amount of Diggs right off the start to separate your story from the rest of the pack, but even more importantly you need Diggs from non friends or those that don’t often digg your stories. Getting Diggs from from users that don’t frequent your stories is the best way for a story to grow in a way that is pleasing to the almighty algorithm.

This can be tough for a new user, a lot of people think that when starting out on Digg your story is automatically in front of thousands of users who will vote for or against it. This is not true, in fact unless you submit a story from a very popular website or blog and they have some sort of Digg Button on the site notifying the readers that it has been Dugg your story will be seen by virtually no one unless you have friends.

The most important thing before starting to submit stories is to go interact on the site and Digg stories from categories you like, then add the users that submitted those stories to your friend list and get involved in the community.

How do you get Diggs from non friends? I’m not going to go into all the hows there are a lot of ways both positive and negative in terms of how the algorithm sees it. It seems like for the most part users are using shouts, but you can also send out emails, IM’s, twitters etc. whether you think that is legit or not is up to you. The black and white of it is you shouldn’t pay for Diggs. Getting Diggs from “non friends” is really important as it makes your site look more “viral” or “natural” in that users that don’t have any interest in you as a user are voting positively for the article. The quicker you can get on up and coming hot for your sub category the quicker you can start to get in front of a larger audience on Digg and hopefully attracting more votes from early on. When first perfecting your Digg skills your first priority should getting on “Hot” for your category as quickly as possible as this will always place your story in front of more Digg users

2.) Hot Up and Coming Main Category:Science Hot
This is the next step in your stories progression. Again if you submitted to Science > Environment and your story has been on the Hot Sidebar in Environment for the last couple hours you now want to make sure your story gets on the Hot Sidebar of Science to reach more concentration of users. You will see here that the avg votes are higher than that of the Hot for the subcategory as you are now competing with all the subcategory stories in one place. You will need more Diggs to get here and again a good ration of friends vs. non friends is essential. If you look at the stories that have 20 Diggs and under that make the “Hot” section of a parent category they have virtually no friends that have Dugg the story. Whereas there maybe other stories with 72 Diggs not on “Hot” yet because 68 of them are from mutual friends.

You want your story to reach this status as quickly as possible as there will be a much larger audience viewing your story which can get you more votes if the story is any good. Try to do it before the 12 hour half way mark if you can, giving an additional day of being on the side bar. This is really the first time your story will start to reach the make it or break it status, watch the comments and you can look at buries at the Bury Recorder to get a feel for how the community likes the story but more importantly the headline and description. When you are on the side bar your headline is all that shows as the snippet of the story, this and a thumbnail is the sole reason people will click through to view the rest of the story, so it has to be tight and good. I recommend the “Inverted Pyramid” method for most stories. If your Title is misleading or showing the story out of context in hopes to get more votes you will get buries for this. When I first started out on Digg I used to think this was needed and every time my story got in front of a lot of people they started to bury and comment on the Title being misleading and the story would die. Think of ways to succinctly tell the entire story in a few powerful words.

3.) Up and Coming Most/Hot in All Topics: Hot in All Tpoics
The last milestone to the stories growth is reaching “Hot in All Topics” and the “Up and Coming All Most” page. This is where the most Diggers will see you prior to a front page, this is where you can see your story grow 60 votes in 30 minutes. There are a lot of people that subscribe to these pages and or come to the site with these pages as the main pages to scan and look for good stories that are not front page yet. To get here your story has often passed the test of a decent title, good amount of comments and a lot of natural Diggs.

There are some exceptions as far as passing the test for the Up and Coming All Most page you can spam your way to that page with nothing but friend or bought votes you will see stories there that are 4 ours old with 180 votes all from users that are 2 days old, but it is just a matter of time before the right amount of people bury them. You don’t need a good ratio of friends to non friends to make this page, but you will to go Front Page so it is important you have it nonetheless.

The most important part of reaching this page is to do it quickly because again you will be in front of more users that are not your friends and if they like the story and vote on it your story will increase it’s chances on reaching the front page. It is best to try and reach this with 12 hours left or earlier but that isn’t always the case. if you can reach this by at least 15 hours you will still have 8 hours left in front of a larger audience.

Those are what I feel should be your 3 main targets or goals as you are promoting your stories, again I am not condoning spam, and it doesn’t really matter if I was cause the Digg community is getting larger and much better at burying spam and crap. On the Getting Votes from non friends again things that can legitimately help are opening up your shouts to all and then shouting to people that are not mutual friends. Shouting is what I think Digg made to answer people sending IM’s and emails, they know you are going to share the story regardless so why not do it through the site and in a way that will drive more page views to Digg. Also if you have “real life friends” that use Digg don’t add each other to your friends list and help each other out, but I also think it would be really easy for an algorithm to see voting patterns whether they are from friends or not so this would not work one very story if all you do was Vote each others back and forth.

If you need help finding good content to submit to Digg use the Social Media for Firefox Plugin it has been downloaded over 50,000 times and has helped hundreds of people build really good accounts at the different social sites.

Other Posts on Social Media:
- 12 Tips to Making the Front Page of the “New Digg” (Humor Kind Of)

- How To Research Your Social Media Campaign

- Viral Marketing for Boring Industries

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

01-25-08

12 Tips To Make The Front Page of the “NEW” Digg (Humor…..Kind Of)

Friday, January 25th, 2008

No Avatar I am sure you have read or listened to the hoopla going on over at Digg, If you haven’t to sum it up, Digg wants to even the playing field by tweaking the algorithm so that every submitter not just users with a lot of active friends can make the homepage. A lot of top users are seeing their stories die never hitting the front page with near or over 200 diggs while new users are hitting the front page with under 30 diggs. Last year in order to get to the front page you would sign up for the long haul, by digging and commenting others stories until you were noticed by enough users, then submit quality content and watch how close you get, then rinse and repeat (in a one sentence nut shell). This year you need to be more creative no more using Digg for the social aspect, no more late night chats about the natural high you get when playing the game that is Digg. If you are like most up and coming “middle class Diggers” (Hat Tip to Reg) seeing your stories mysteriously buried at 18 diggs after an hour, or hitting 189 diggs in 7 hours with a super sweet timely submission only to watch it die at 210 then you may want to try these tips.

1.) New Account - First log out of digg, clear your cache, cookies etc. then reset your IP settings to get a new fresh IP. Then go sign up for a brand new account, “diggorama”, “diggalicious”, “diggorati” any of those could be a sweet user name (if anyone has those I apologize, I made those up just now).

2.) No Avatar - Do not add an avatar, an avatar that you use on other social sites is social remember we need not to be social to succeed and adding an avatar is a sure sign of an “in for the long haul” digger, we are trying to look “Natural” here.

3.) LOLCats - Go digg some LOLCat stories there are plenty, make sure you don’t digg any pages that are deep down, no up and coming, no up and coming all/most nothing that would make your account look like you know how to use digg. Stick to the front page and subsequent front page archives. You can get away with the Top Ten FP’s in all topics widget on the right side.

4.) Submit - Now that you have dugg a dog licking a screen, an Anti Giuliani, and 250 Ron Paul Stories you are ready to submit. If you are having a hard time finding that great story first from a quality blog or trusted news source, go to a top diggers submission page, and grab a story that he has submitted that has 60 diggs in 3 hours and submit it with your account. Don’t worry the Digg Dupe engine will never catch it.

5.) Beg - Lastly since you can’t get any diggs from friends here are some tactics of scrounging up enough diggs to make the front page. Remember you only need 18-35 diggs so it can’t be too hard.

6.) Cover Your Tracks - Clear Cache, Cookies etc., reset IP, create new user name then digg the story and rinse and repeat (this will also give you 35 “Quality” accounts to use for your next submit. Remember when you make the front page you will get a lot of fans and they will start to digg your stories and you will never make the front page again.

7.) Be a Good Neighbor - Knock on your neighbors houses and ask to use their computer real quick.

8.) Caffeine - Hit up every Starbucks or Cyber Cafe in your town, you could probably get it done in about 5 1/2 hours since you aren’t a top user praying at 23 hours and 58 minutes

9.) You’ve Got Mail - Email your mom, dad, brothers, sisters, friends and everyone that doesn’t know what digg is and tell them to sign up then digg your story, then send you their login to use for a later.

10.) RSS - this is actually probably the most realistic, dump all your friends on your old account or use that new account with no avatar, and set up RSS alerts for all your old friends and have them do the same for you, just don’t comment on their submissions that would leave bread crumbs.

11.) Airports - Grab an Amex (to get rewards) and hit up every terminal in the airport

12.) Outsource - Use a Freelance site to hire some overseas diggs. Pay them 2 cents to digg your story. Actually since the Dollar is so crappy you may have to pay a lot more, but hey you are trying to get the FP so that your blogspot sub domain will have a chance at the digg effect.

I am sure I could think of more, if you have any please leave them in the comments. If you don’t believe the above read the comments of this story with a screen shot of a story going FP with 19 diggs. Maybe this is a way to get every digg user to have 5 accounts so that the investment banks can say we have 15 million registered users instead of 3 million or whatever it is.

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

01-08-08

How To Think Like A Social Media Marketer

Tuesday, January 8th, 2008

Some might consider it a blessing to be able to see everything as a marketing opportunity (as I do), but sometimes I wonder if its a curse.

Let me explain -

Here is a picture of my son I took the other day with my iPhone (thus the sucky quality - sorry) of something my son had discovered to be one of the “funnest” things he had ever done (his words). He decided this all on his own too, that going down a steep hill in his Tonka truck would be a good idea:

social media marketing for Tonka

Just looking at the picture, it looks like a normal picture of a kid having fun with a toy, right? Well here is the problem for me. I look at this picture, and my mind starts to race, and gets flooded with so many marketing ideas that I think I am going to explode if I don’t act.

The very first thing that comes to my mind is this - I may have a client selling children’s toys, and what I start to think about is how I can use this to better market their site, make it go viral, build links, and of course - trust. For example - finding 9 other uses for a Tonka truck (besides the one pictured) and trust me, my son has about 20 other uses of that Truck that I think Tonka had not intended. Then, I can create some amazing content for a blog post worthy of building up a ton of links - “10 Uses Of Tonka Trucks They Never Intended [PICS INCLUDED]” and it would probably end up being pretty dang funny post that would get lots of attention.

Now don’t get my wrong, I can appreciate a funny picture of my son without thinking about some way to monetize it, but I just wanted to share with you a little insight to how our (Chris and I) brains work. We have blogged in the past that anyone can find a way to make their topic go viral (even for a boring industry), and all it takes is a little creative thinking (just like this with this picture).

Hopefully this makes sense, and you see my point of just thinking outside the box in order to take advantage of marketing opportunities. I guess I am lucky to have the kind of son I have, as he is ALWAYS giving me more then enough ideas to be able to go viral with!

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

12-15-07

Don’t Get Jacked by Social Media “Lessers”

Saturday, December 15th, 2007

Over the past month I have read a lot of blogs talking about horror stories of their premium content that they took weeks even months to write getting submitted by social media users that have poor quality accounts. They go on to talk about how they get jacked because the person submitting has no friends or they don’t know how to submit and their articles go no where but to the abyss of the dead pool.

Easy Solution: Change the URL
The solution is very easy, most of you know this I am sure, but I saw no one saying this in their posts or comments about how they had giving up hope on a particular blog post. If it gets submitted and goes no where, then change the URL, 301 Redirect the old URL and then submit it through a decent account. If you story gets 70 Diggs and is 5 articles from the front page on Up and Coming and doesn’t make it then you may be screwed, as a lot of people will have seen it and you will get buried for trying again. It can work though, you just wait long enough and vary the title and description :). If the story goes to the land of “One Voters” then resubmit it right away and reap the benefits. As your blog grows in readers this will happen more and more, just know that on the super premium content you don’t have to give up hope.

I don’t care what you say there is one thing that is an absolute about promoting content on social sites, and that is if you don’t have a good account with others watching your submissions, you will get nothing to the front page. The only exception would be you if the blog you submit is very popular with thousands of active readers, and they had the Digg this button on the site after you submitted it, enabling the readers to vote it from the site instead of on Digg or any others. It wont go popular on Digg or Reddit unless there are others to Read it and vote. The content has to be given the chance to be voted and if there are no friends watching or the story doesn’t make Hot in Up and Coming in it’s category then no one will see it.

Now StumbleUpon you can get by with a lesser account as the submission will get put in front of some people through the tool bar but if you are a lesser account it will need the Thumb Up of a power user or two in order to gain the traction you want. What can happen in SU like in the link int he first paragraph, is most people that are starting out don’t know how to use the category tags the right way. This will destroy a good submission. What usually happens is they go super quick and use a suggestion from SU on some super competitive tag, or they don’t think about the real content and submit it to a not so popular category.

One tip you can do at SU is if you have your own site, submit it then watch the traffic, and if it isn’t that good (in the hundreds) then edit your submission and switch some tags and categories and see if it improves. Rinse and repeat and you can get a good idea of what works. We once submitted a story on a blog related to surfing but about Eco-Friendly stuff, it was originally submitted to the surfing category, got maybe 150 visits in two days, we switched it to environment, and it exploded, new subscribers, comments, links and thousands of visits.

If you have a lesser account work on building up a trusted network of friends before submitting, then start with high profile news sites etc to test out your account. This way you will build your account faster and won’t burn the blogger trying to make a living from home in the meantime.

*Edit: I have been getting some hate on this from people that say they have “lesser” accounts at social sites. This post is not to rag on someone with an up and coming account. Everyone starts out with a junk account. This post if for content writers who unfortunately might have someone with no friends submit their stuff to social news, where it stays at one vote for it’s entire life span.

This is also not tips about submitting duplicate content, is it really duplicate content if no one but the submitter reads it?

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

12-06-07

Use Twitter To Boost Your Marketing Strategy, No Really

Thursday, December 6th, 2007

Twitter Logo
*This is an older post, and there are still definite opportunities to market your business on Twitter with ideas from this post. Make sure you read my more recent, “Is Twitter the Most Important Website Since Google?” as it is more update with newer ideas and thoughts.

You can use Digg, StumbleUpon, Reddit and Mixx to increase your sites traffic, links, and branding which has a result on your bottom line, you can network in Facebook, Linkedin or Myspace to get more leads and referrals, but, what can you do to make a buck with Twitter?

Twitter users out there I’m sorry if I offend, but I am too busy to use anything just to tell my long lost cousin where I got my lunch, I am too busy to do anything online that doesn’t have a direct result in ROI for my business, projects or clients, thus I have never seen the need to sign up for Twitter. The only way I have heard about monetizing Twitter has been things where people link to a coupon with an affiliate link to something they supposedly did.

I was thinking about some possible new strategies the other day to leverage Twitter to drive a lot of traffic, followers and hopefully $$ back to you. These are not tested, and if someone has tried it I would love for them to post in the comments what they did and if they saw any direct result to their bottom line.

This could work for a lot of industries, I’m going to lay it out in seo and real estate, but the idea is the same for virtually any industry.

Make a Name in SEO
If you are an up and coming seo/viral marketer and you have some serious skills but you don’t have the rockstar status yet, you could set up a twitter account with one purpose, to track every single step and decision you make in order to market a site to the number one spot in Google.

This will only work if you have serious skills, but what you would do is pick a super competitive industry like Cancer, or Work at home, etc… and start with everything from keyword research to domain registration. Every day after you tweak a page, get a new link, front page digg etc… list it in Twitter. You would have to be see through so if you buy a link from Yahoo Directory, or “negotiate” a new link make sure you talk about it. Say, “I just got 6 links, one sitewide, 3 contextual, and two footers and I used these anchored texts…”

You wouldn’t have to give out the domain to start instead you could do a weekly or monthly update on the traffic and ranking changes and then when it reaches the top 3 you release the domain so all can see. This could generate a lot of buzz in itself, if you start saying, “I’m number 8 after 3 months I should be able to release the domain in a couple of weeks stay tuned.” People will make sure they check back often to grab whatever tid bit of info they could use to better their rankings.

It is an idea, but I bet a lot of people would subscribe to it, and watch it. I wanted to do this myself but we are just too busy and we are already getting more business then we could ever want. If I did do it I would do it with nothing but bought links and directories or something controversial like that, to get more attention and to prove that I could get something top 3 with nothing but paid links.

CascadeReal Estate and Other Industries
This could work for a real estate investor that wants to sell consulting or coaching. Set up Twitter to show every call you make, from finding the deal, to visiting the property and securing a loan. Tell it all, “I visited 4 properties today, here is what I found….” Despite what you think about the current real estate market I have some close friends that are killing it right now, making a lot of money, if they wanted to sell that knowledge they could promote it on a day to day site like Twitter.

This could work with a service business franchise, or web design, or really almost anything if you tweaked it right. You could do it for weight loss, or endurance training. It would work for cooking, or stock trading.

You could document your day to day activities on building a powerful Digg or SU account from scratch.

Dugg 50 Stories, half from friends 10:15 am

Added 7 new friends 10:45 am

Became a Fan of 10 top 1000 Diggers 11:15 am

Submitted 3 Stories, 1 from NY Times, 1 on Ron Paul :), 1 random site I saw on Reddit, Did this using Social Media For Firefox (shameless plug) 12:10 pm

Dugg 200 Stories, started with friend submissions, went through FP’s for the last 2 days. 1:10 pm

Deleted 5 friends that have not been active in over 30 days. 1:35 pm

My stories are just over an hour old, NY Times has 12 diggs, Ron Paul reached the front page :), Random Site has 6 diggs. 1:40 pm

My stories are not on up and coming yet, but all have 39 plus diggs, maybe too many friends vs non friends ratio. Need to send some emails 12:30 pm

Like I said I have never used Twitter as a publisher, I have read other Twitter pages, but I am no expert on it, if there is such a thing. I thought this idea had some merit and I am too busy to do it, so I thought I would share it.

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11-16-07

Twitter Getting Some Prime Time CSI Love

Friday, November 16th, 2007

Just wondering if anyone else noticed Twitter showing up on last nights episode of CSI (Las Vegas - (which I freaking love))? I do my best to help (new to internet) marketers embrace social media, I blog all the time about how important Social Media is (even for the veterans of Internet marketing that still have not jumped on), but if having Twitter show up during one of the biggest shows on television is not enough to convince you, then I don’t know what is.

(I must confess) Sadly, its been about a month since you saw Mat Siltala’s latest post on Twitter. I will try to be a better Twit (as odd as that sounds), but still trying to figure out how you all knowing when I eat and go to the bathroom is going to help anything … ? I know the power of Social Media, so I am not bagging on Twitter by any means, but just give me some useful ideas for Twitter (besides reputation management) and I just may consider coming back…

In the episode they showed how kids these days (or college kids in this case) are just posting their “every second” happenings on Twitter (and personal blogs). It helped the CSI’s locate every single person involved with the girl who got killed (because it was a perfect time-line of events - just how Twitter works). It was pretty real in nature of how Twitter is used by people, and how nothing is private nowadays. They even talked about kids liking and wanting no privacy, or “offline” time, and that privacy is “so yesterday”. It was a little creepy.

***UPDATE

I came across this Twitter today talking about what I mentioned above (Twittering about going to the bathroom) - I guess if I had an eventful bathroom moment like this, it would be worth Twittering about:

    Used the restroom at Restaurant Row, downtown Honolulu, and there was a joint laying on top of the toilet paper. (From Twitterer Ashbuckles)

    If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter and make sure you check out our free analytics product BLVD Status and Social Media for FireFox Which is used by more than 500,000 marketers

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