When submitting a press release online we often go to the main PR sites such as PRWeb.com. When only doing this we are missing an opportunity I want to tell you to be taking advantage of.

Everyone is looking for an easy way into Google News, and why not with the potential for millions of views a day. Why not go straight to the source (Google News) and find some nice PR sites to submit to?

If you go to Google News and type in a keyword that would bring the kind of releases you would be doing up pay close attention to where those stories are coming from. It tells you right on the results who submitted it. If you can find a PR site that is already in Google News then it makes it that much easier to get your story in. Go to that site and find the submit release, or submit article button (or link) and try including your PR right there. Its worth a shot and these places are normally free to submit to.

I am not saying to avoid places like PRWeb.com, but just remember that they are not the end all solution when it comes to submitting press! Good luck with this new idea!

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Another common question I am often asked is, “Do you have an recommendations for other link building strategies?” Yes, another method is to write and submit articles related to your website. These articles do not have to be long term papers, just more informative un-biased information that would be useful information for readers. They can be anywhere from 2-3 paragraphs to a page. Some websites will even let you include links to your website through the Article submission. All of the article submission sites will give you credit for the article, and people can find you that way and this is how you can build additional links to your site. Plus sites like iSnare submits the article you write to over 24,000 publishers (not all will pick up but with that many sites there is a good chance you will get a link or two out of it).

Article submission sites: (I use and recommend)

• www.digg.com
• www.wikipedia.org
• www.boingboing.net
• www.articlecity.com
• www.goarticles.com
• www.isnare.com

Remember to be a good community member. Write the articles for people not search engines. If you keep that in mind and provide useful information on topics related to your website this method can really help you build additional valuble links. Using this method could also help get you a following of readers that will do anything you say and this makes it easier to promote your products or information to them.

Keep in mind is when you are deciding what topics to write on, go back to the keywords you want to be found for. Use them in the headlines of these articles, and make sure you use these same keywords to write the content of the article as well.

On your website it would be a good idea to have an “articles page” and include all the articles you write and submit to other places on your website as well. This will help give you credit for the article if you post it on your website first, and you don’t have to worry about Google picking it up as duplicate content if other people decide to add the article to thier website.

If you enjoyed this post, make sure you subscribe to our RSS feed, or follow Chris Bennett on Twitter or follow Matt Siltala on Twitter and make sure you check out our free analytics product BLVD Status.