Deep Linking Missed Opportunities
As I was doing some work for a client (late) last night it got me thinking about some opportunites I see alot of internet business owners and even (so called) SEO professionals missing out on when it comes to deep linking.
It does not matter if the place you are going to be deep linking from is a directory, article submission site, press, (friends site etc) What matters is what you do with the names you link with, and the pages you link to on your site.
A huge area I see alot missing out on is deep linking to their html sitemap page. Talk about a perfect page to help the spiders find all the pages your website has. Most don’t want to “waste” the opportunity to anchor up a phrase etc, but taking advantage of deep linking to your html sitemap will do 10 times more then just an anchor link. I have done enough case studies on this to see it work well.
A useful tip about the html sitemap page is to not have more then 200(ish) links on it. If you find yourself with a huge site and massive links, then start to categorize your sitemap links into seperate sitemap html pages and title them accordingly. Doing this is going to make your sitemap pages more friendly and not set off any flags of spamish behavior.
I know that some webmasters use template building systems that do not allow them to upload a Google sitemap so this would be a great opportunity to do things as correct as possible to help you out as much as possible.
If you are looking for an example of a simple html sitemap, then check this SEO Blog sitemap out. Feel free to deep link to it if you so feel the need! (wink wink)
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There are some nice plugins that’ll help you generate a sitemap if you’re using WordPress. The one I use is found at DD Sitemaps. It has a lot of custom options you can set.