If you're a lifestyle rich company, you inherently draw the attention of the best talent.
Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys, successes, failures and legacy.
In this episode we’re talking to Vice President and Executive Producer at Cornerstone AV, Chad Fraughton. Chad has over three decades of experience in what we now know as the experience economy method of creating delightful customer engagements through marketing initiatives. He is one of the most sought-after experts on creating live events, from staging and video, to broadcast, talent acquisition, after parties and incredible displays. He’s fostered a family-like culture at Cornerstone and demonstrates the leadership with equal part vision and empathy. Let’s jump in!
1:00 About Cornerstone AV
2:18 Chad’s start in audio and video production
4:18 The creative process
9:38 Crafting experiences
14:18 Getting started on a massive project
18:55 Investing in partners and clients/customers and creating exclusivity
24:55 Retaining talent and being a lifestyle-rich company
36:11 Staying ahead of technology
41:51 Finding focus within a sea of shiny objects
44:23 Blind leaps of faith and seeing trends
49:05 Chad’s thoughts on legacy
Links and Resources Mentioned
Learn more about Cornerstone
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