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	<title>97th Floor: SEO, Viral Marketing &#38; Social Media Blog &#187; Blog</title>
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	<description>SEO, Search Engine Optimizition, Reputation Management, Social Media Marketing</description>
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		<title>Overcrowded Industries &#8211; Content Marketing Friday</title>
		<link>http://www.97thfloor.com/blog/overcrowded-industries-content-marketing-friday/</link>
		<comments>http://www.97thfloor.com/blog/overcrowded-industries-content-marketing-friday/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 17:22:39 +0000</pubDate>
		<dc:creator>vinblackham</dc:creator>
				<category><![CDATA[Content Marketing Friday]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2686</guid>
		<description><![CDATA[I read a great blog post the other day from Jason Acidre about Viral Marketing for Boring Industries. This kind of stuff is always right up my alley. Especially with some of latest Google updates, we should all be more focused on how to turn our content into something more spectacular. Heck, we ran Viral [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Pinterest Marketing 2.0 : The Site has Changed and So Should Your Strategies</title>
		<link>http://www.97thfloor.com/blog/pinterest-marketing-2-0-the-site-has-changed-and-so-should-your-strategies/</link>
		<comments>http://www.97thfloor.com/blog/pinterest-marketing-2-0-the-site-has-changed-and-so-should-your-strategies/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 20:34:59 +0000</pubDate>
		<dc:creator>colbya</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2656</guid>
		<description><![CDATA[Change.  It&#8217;s a word that we all hate yet have to adapt to throughout life. I hate change, but as a marketer I have to stay on top of any new technologies or updates that are thrown my way. Similar to Twitter and Facebook, Pinterest is finally changing its algorithm to combat the onslaught of spammers and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Instructographic Marketing on Pinterest</title>
		<link>http://www.97thfloor.com/blog/instructographic-marketing-on-pinterest/</link>
		<comments>http://www.97thfloor.com/blog/instructographic-marketing-on-pinterest/#comments</comments>
		<pubDate>Sat, 14 Apr 2012 23:46:21 +0000</pubDate>
		<dc:creator>colbya</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2638</guid>
		<description><![CDATA[When it comes to marketing on Pinterest the game has changed in the recent weeks regarding the recent algorithm change. In the past, it was possible to submit to your account every two hours and still make it to the category page. The category page is an essential for having your instructographics seen and shared [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Content Marketing Friday: Hooking Boring Industries Up with Viral Bling!</title>
		<link>http://www.97thfloor.com/blog/content-marketing-friday-hooking-boring-industries-up-with-viral-bling/</link>
		<comments>http://www.97thfloor.com/blog/content-marketing-friday-hooking-boring-industries-up-with-viral-bling/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 20:15:31 +0000</pubDate>
		<dc:creator>colbya</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2624</guid>
		<description><![CDATA[Welcome to the return of 97th Floor&#8217;s Content Fridays! If you haven&#8217;t met me yet, my name is Colby Almond and I like to think of myself as a ninja when it comes to turning boring things into traffic. If you work in a &#8220;boring&#8221; industry and use that as an excuse for not marketing [...]]]></description>
		<wfw:commentRss>http://www.97thfloor.com/blog/content-marketing-friday-hooking-boring-industries-up-with-viral-bling/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Announcing the Return of &#8220;Viral Marketing Friday&#8221; with a Name-Twist</title>
		<link>http://www.97thfloor.com/blog/announcing-the-return-of-viral-marketing-friday/</link>
		<comments>http://www.97thfloor.com/blog/announcing-the-return-of-viral-marketing-friday/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 20:59:34 +0000</pubDate>
		<dc:creator>vinblackham</dc:creator>
				<category><![CDATA[Content Marketing Friday]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2601</guid>
		<description><![CDATA[We&#8217;re very excited to announce the return of one of our favorite segments we used to do here! Viral Marketing Friday is back and now known as Content Marketing Friday, where we&#8217;ll be taking suggestions from our readers on boring and overdone topics and turning them into killer, useable ideas. Yeah, it&#8217;s THAT epic! We [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Telling a Story on Pinterest : How to Connect Pins for a Unique Content Presentation</title>
		<link>http://www.97thfloor.com/blog/telling-a-story-on-pinterest-how-to-connect-pins-for-a-unique-content-presentation/</link>
		<comments>http://www.97thfloor.com/blog/telling-a-story-on-pinterest-how-to-connect-pins-for-a-unique-content-presentation/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 16:22:41 +0000</pubDate>
		<dc:creator>colbya</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2594</guid>
		<description><![CDATA[This was an idea that came to me last night and I figured out this morning: how to tell a story on Pinterest. For content such as comics, DIY books, or instructions this could potentially be a game-changer. The idea was how to connect pins in a sequential order so that a story could be told [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Easter Mafia Infographic</title>
		<link>http://www.97thfloor.com/blog/easter-mafia/</link>
		<comments>http://www.97thfloor.com/blog/easter-mafia/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 08:00:18 +0000</pubDate>
		<dc:creator>vinblackham</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2584</guid>
		<description><![CDATA[At 97th Floor, we love to get creative. If you take a look at our infographics, you&#8217;ll see we don&#8217;t settle for the average design or idea. This one is no different. We wanted to give you a glimpse at what really goes on during Easter. Look past the colored eggs, the weird baskets, and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Pinterest Traffic is Worthless . . . Unless You Know How to Use It</title>
		<link>http://www.97thfloor.com/blog/pinterest-traffic-is-worthless-unless-you-know-how-to-use-it/</link>
		<comments>http://www.97thfloor.com/blog/pinterest-traffic-is-worthless-unless-you-know-how-to-use-it/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 19:29:58 +0000</pubDate>
		<dc:creator>colbya</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2563</guid>
		<description><![CDATA[There have been several posts in the last few days harping this message, so I just wanted to clear some things up about the intricacies of viral marketing. Indeed, Pinterest traffic isn&#8217;t valuable if you don&#8217;t know what to do with it. Driving thousands of visitors your site is an art. It takes time, effort, creativity, and [...]]]></description>
		<wfw:commentRss>http://www.97thfloor.com/blog/pinterest-traffic-is-worthless-unless-you-know-how-to-use-it/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Update or Glitch? Pinterest as we know it is in Jeopardy</title>
		<link>http://www.97thfloor.com/blog/update-or-glitch-pinterest-as-we-know-it-is-in-jeopardy/</link>
		<comments>http://www.97thfloor.com/blog/update-or-glitch-pinterest-as-we-know-it-is-in-jeopardy/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 23:08:37 +0000</pubDate>
		<dc:creator>colbya</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2533</guid>
		<description><![CDATA[If it’s not broke, don’t fix it. That was the case with the last Pinterest popularity algorithm. It was of elegant and fair design that prevented spam as well as promoted new content. Probably the most important factor in the old algorithm was the chance for ANY user to show up at the top of [...]]]></description>
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		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>New Office, New Site, New Employees and Pinterest</title>
		<link>http://www.97thfloor.com/blog/new-office-new-site-new-employees-and-pinterest/</link>
		<comments>http://www.97thfloor.com/blog/new-office-new-site-new-employees-and-pinterest/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 16:46:33 +0000</pubDate>
		<dc:creator>Andrew Yeager</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.97thfloor.com/?p=2509</guid>
		<description><![CDATA[It has been a crazy last couple of months or really last 6 months. The biggest and most exciting transition for us was to move all of our services completely in house. Our SEO and link building services have been in house for years but our Social Department has not. It is now totally in [...]]]></description>
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