Great Case Study On Blog Promotion

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Great Case Study On Blog Promotion

O.K. before you keep reading I have to apologize, I hate case studies and examples of sites that don’t show the sites involved. One of the things that I try to do to set us apart from a lot of blogs is to give specific ideas on how to do things, but in the case study below I can’t. We are growing and have a lot of clientèle that just won’t let us share their info, or even mention them as a client. That is fine, I guess if I was a 100 million a year plus company with very intelligent competitors I wouldn’t want our service providers giving away our secrets either.

With that said this will still be really cool to share and I will show you (doctored) screen shots from their analytics.

We helped a friend/client launch a blog in October and it has been some of the most successful blog marketing we have done to date in the realms of blog optimization and social media saturation to a brand new domain and website.

The blog is general and covers a lot of different topics mostly internet and advertising related, which helps. If you have a niche blog you can still have tremendous success in blog promotion, especially in terms of links and subscribers which is the most import aspect of a blogs success in my opinion.

The Stats:
The blog is exactly 39 days old it has a total of 21 pages, it has received over 165,000 uniques, over 3,000 links and over 1,117 subscribers. The subscribers and the amount of branding we have seen (see below) are what we are most exited about.

We have had campaigns that generate more traffic and links then this blog (I am working on another case study where I will actually show you an example of an article that had over 150k visits in one day, and has had over 3k links just to the article), but what is different about this site is the vast amount of subscribers and the consistent traffic. Barely any of this traffic is from Digg, the blog is receiving thousands of visitors a day on a consistent basis. So it has been a combined effort on behalf of the posts instead of one home run submitted to Digg with one traffic spike and virtually no traffic a week later. The lowest day so far as been over 1,600 visitors and the highest has been 14,922 with several days over 10k.

Graph screen shot of the blogs entire life so far:
Vstats1

Page Views to some of the URL’s:
Vstats2

Traffic Sources: (what is best about this is Direct Traffic to the domain, is over 14% which is over 24,000 visitors. Remember this blog is only 39 days, that is some sweet branding)
Vstats

The majority of the initial traffic came from StumbleUpon, I think that is why the subscriber rate has been so good. We also get a tremendous amount of traffic from other hub sites picking up our stories and linking to them.

How to do it:
I would credit a handful of things the the sites success.

1.) The site owner has fallen in love with marketing and has done a great job with generating outstanding content. He has engulfed himself in Social Media and in his competing blogs and really understands how to generate good content for his audience.

2.) We mapped out and understood our audience prior to launch. We actually had a good amount of posts ready before launch so that we wouldn’t lose steam. After the first few pages being submitted to social sites we let the sites subscribers and community promote the rest of our content as it was created.

3.) The Domain is easy to remember, easy to spell and all that. By watching the direct traffic to the homepage and branded search terms in Google we are really seeing that a good domain can go a long way.

Again I apologize for not being able to give away more. I’m working on about 3 posts that all give away the farm with specific examples. Also remember this site/company did not exist before the last week in October, there wasn’t a huge brand name to piggy back off of or any prior marketing or advertising to build off of. This was brand new, raw straight out of the gates marketing.

Comments

  • http://www.metafluence.com/ Justin Kistner

    I’m pretty much jealous.

  • http://www.seounique.com/blog Matt Ridout

    Nice article but I would like to know what other social media / bookmarking websites you used to get all those referring links.

    I think it was a wise choice going with stumble, the quality of the traffic is worthwhile, the most I have managed to get in a month is around 20,000 – no where near your number – but I guess if you have a back log of good content you can release over the month I imagine it could be done well!

    Good post

    • http://www.97thfloor.com Chris Bennett

      Matt,

      We had a “half a digg” I say half because when the person that submitted the story (had no relation to us, we think they found it off stumble) it hit the front page, but was buried half way on the front page so much as to take it off, so we got about 8-9k from that. I don’t know why, they didn’t post in the comments why. Maybe someone is out to get the submitter.

      Honestly besides SU most of it was from Del.icio.us or blogs that picked it up and linked to it. Some of those sites are sending thousands a day.

  • http://www.link.scrapinme.com Vinod – The Source to free one way link directory

    Well

    That a clean and seems to be true efficient process of attaing the internet traffic from search engine, bookmarking engines and various blogs.

    thanks for sharing

    best Regards,
    Er. Vinod Verma

  • http://www.howtospoter.com Alex @ Web 2.0 WordPress Guide

    Nicely outlined process.

    I agree that it is very important to have your ducks in a raw to ensure that your momentum doesn’t slow down during initial launch …

    Alex

  • http://www.97thfloor.com Chris Bennett

    Judd,

    Yeah Im working on it asap. I have two different case studies I can give away almost everything. So it should be pretty sweet.

  • http://mollermarketing.com Nate Moller

    Cool stuff. I’m ready for the latest in “farming strategy”. I really believe that domain name selection and consistent quality content is the key to big success in blogging. I know it goes much deeper than that but without these factors, you’ll never be found. Look forward to updates.

  • Pingback: Grow a blog » Great Case Study On <b>Blog Promotion</b>

  • http://www.bigoakinc.com/blog Shell Harris

    I like reading about the power of blogs, especially on an SEO blog site. I found your number amazing and a great source of inspiration. We have installed and managed blogs for many companies (MTV & Wendy’s our two biggest) in recent months and our success was mild. We did employ many social networking and social bookmarking tactics and wrote a 3 month content plan for each so their were no lapses in post content. While our results were good, seeing your results both inspires and frustrates me. Your numbers outweigh most “normal sites” as well as blogs.

    I’m very intrigued to read your further posts and see what we were overlooking at my company when creating blogs. I think I would certainly push the blog aspect of SEO and Internet marketing if I could get traffic resembling your claims.

    In any case, excellent job and thanks for being secure enough to publish results and tactics. We do that as well on our blog site and I find it refreshing when others do the same.

  • http://www.inkedweb.com Dragoljub Profirovic

    It is certainly great to see that your online strategy for this company produced amazing results. I’m currently researching the use of Blogs to increase website traffic, so your findings will be referenced. Thanks,

  • http://www.softwaretestinggenius.com Yogindernath

    Thats a very nice case study…. Very gud info.

  • http://www.drive-pro.co.uk danfoss inverters

    how long did it take you to count all the links????

  • Capt Vlad Nikolskiy

    Thanks for nice article, I really enjoyed while reading. Regretfully in Russia such a tactic of promotion does not work.
    Wishing you next success,
    BRGDS
    Vlad

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