Is there such a thing as a successful PPC Campaign?
Many SEO’s will not flat out tell you that they hate PPC (Pay Per Click) and anything related to it, but they will not tell you its great either. Several factors lead me to belive (being an SEO) that natural is still and will always remain the way to go for a truly successful business. A mistake small internet business owners often make when setting up a PPC Campaign is not really understanding how they work and picking the proper keywords. You still need to have an analysis done of your site and the keywords you are targeting. Often times the major engines have services that will set these campaigns up for you, but if you don’t pay attention to the words they use and take out ones that are not related and un-targeted you are just wasting money on traffic that will not convert.
With so many adsense spammers out there thriving on places like MSN and Yahoo its hard to have a good feeling that you are actually getting good quality traffic with the money you are paying. If you use Adwords you worry about this and PPC fraud. I read a report that said Google had set aside $90 million for PPC fraud suits.
These guys are doing thier best to control thier programs, and you got to give places like Google credit for having such strict policies in cancelling spammers, and abusers of these programs. It does make you wonder if you have ever lost money with your campaigns because of bad practices.
The solution. Get yourself an SEO firm that practices white hat techniques, and that will get you quality traffic which will lead to better conversion then any PPC campaign. Natural search engine optimization is the long term solution for your website, PPC is often a quick fix in getting started and you should also use an SEO expert in helping you set up your PPC Campaigns.
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