ROI calculator - a great tool every SEM needs to be using
A quick post - I found a tool I’d like to share!
Something every small internet (or big) business owner needs to be aware of is thier “return on investment” Wikipedia talks about ROI in these terms:
In marketing, the notion of “return on investment” is an increasingly important topic for Chief Marketing Officers (CMOs) who needs to find ways to justify the high investments made across a broad range of marketing AND sales activities.
In Search Engine Marketing Pay Per Click listings are often what people are most concerned about when it comes to cost per click and what the return will be. It is very important to know how much each sale is costing you to make sure you are playing in the green (ahead) and not in the red (behind).
I found a great PPC ROI calculator that is useful for any internet business owner no matter the size. I just wanted to share this tool and help people realize the importance of getting grips on what they are spending, and making sure they are not losing money when it comes to SEM.
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