97th Floor Blog http://www.97thfloor.com/blog en-us Tue, 25 Oct 2022 01:32:54 GMT 2022-10-25T01:32:54Z en-us 8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022 http://www.97thfloor.com/blog/essentials-from-mastermind-2022 <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/essentials-from-mastermind-2022" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/2022.png" alt="8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>If you saw photos of a bunch of marketers partying in early October, you got half the story.&nbsp;</p> <p>&nbsp;</p> <p>97th Floor's Mastermind is an annual marketing leadership conference located in Park City, Utah. This year, from October 3-5, marketing leaders spent two days at The St. Regis Deer Valley participating in expert-led discussions on marketing strategy, listening to keynote speaker Ryan Holiday, and collaborating with peers.</p> <p>&nbsp;</p> <p>There may or may not have also been a cooking challenge, some painting and hiking, and delicious food all against the stunning background of Park City’s colorful fall mountains.</p> <p>&nbsp;</p> <p>We’ve pulled together 8 lessons from the bright minds of our attendees. Note that because each discussion leader took a different approach to their topic, each write-up will read a little differently. Here's what you're in for:</p> <ul> <li><span style="font-weight: bold;"><a href="#BrandPerformance"><span style="color: #000000;">Balancing Brand &amp; Performance Marketing</span></a> <span style="color: #333333;">| </span></span><span style="font-weight: normal;"><span style="font-weight: bold; color: #e43d30;">NBCUniversal</span> Director of Digital Sales </span><span style="color: #000000;"><a href="https://www.linkedin.com/in/ACoAABFqTZoBhIEzY7imBlLQ7_TuWfNR-yx7AKk" style="color: #000000; font-weight: normal;">Sean Michael Colee-Addington</a><span style="font-weight: normal;"> and&nbsp;Account Executive </span><a href="https://www.linkedin.com/in/ACoAACYo79QBgA-lsf6t2QclokEpWZNVcY7rleU" style="font-weight: normal; color: #000000;">Tatiana Fabregas&nbsp;</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Teams" style="color: #000000;">How to Build High-Performing Marketing Teams</a></span> <span style="color: #e43d30;">| </span></span><span style="color: #e43d30;"><span style="font-weight: normal;"><span style="font-weight: bold;">97th Floor</span> <span style="color: #333333;">CEO </span></span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAAAPlA_QBMEvWLttmbd9l-4bLvdI0xmmME_0" style="font-weight: normal; color: #333333;">Paxton Gray</a></span></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#SOPs" style="color: #000000;">SOPs are the Lifeblood of Well-Oiled Systems</a></span> | </span><span style="color: #e43d30;"><span style="font-weight: normal;"><span style="font-weight: bold;">Ahrefs</span> <span style="color: #333333;">VP of Marketing </span></span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAAAL8I7UBdb_hovH7S091p1mrbn2acixDS-Y" style="font-weight: normal; color: #333333;">Sam Oh</a></span></span></li> <li><span style="font-weight: bold;"><span style="color: #333333;"><a href="#Advocate" style="color: #333333;">Turning Loyal Customers Into Brand Advocates</a></span> | </span><span style="font-weight: normal;"><span style="font-weight: bold; color: #e43d30;">HubSpot</span> Principal Marketing Manager of Offline Community and Advocacy </span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAABAs79gB11ZXxk3UAkxL0XoeHgM7aDa8Q24" style="font-weight: normal; color: #333333;">Christina Garnett</a></span></li> <li><span style="font-weight: bold;"><span style="color: #333333;"><a href="#ThoughtLeader" style="color: #333333;">Establishing Your Company as a Thought Leader</a></span> | </span><span style="font-weight: normal;"><span style="color: #e43d30;"><span style="font-weight: bold;">TAB</span> <span style="font-weight: bold;">Bank</span></span> VP of Marketing </span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAAAwpQ5kBrciLlL6IezLyL8TCq8nuGA1FaN4" style="font-weight: normal; color: #333333;">John Huntinghouse</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Persona" style="color: #000000;">Creating Highly-Targeted, Persona-Based Content </a></span>| </span><span style="font-weight: normal;"><span style="color: #e43d30;"><span style="font-weight: bold;">97th</span> <span style="font-weight: bold;">Floor</span></span> VP of Marketing </span><span style="color: #000000;"><a href="https://www.linkedin.com/in/ACoAABIEwiEBYTF6RuJzR2-U0k9sdsi5VpDG0So" style="font-weight: normal; color: #000000;">Danny Allen</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Tools" style="color: #000000;">Tools &amp; Tech You Can’t Live Without</a></span> | </span><span style="font-weight: normal;"><span style="font-weight: bold; color: #e43d30;">97th Floor</span> Head of SEO </span><span style="color: #000000;"><a href="https://www.linkedin.com/in/ACoAABYb2SoB0CF5frBG8gCWIF3p_iue0hqkgjw" style="font-weight: normal; color: #000000;">Trent Howard</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Brainstorm" style="color: #000000;">Keeping Teams Innovative Through Formal Brainstorming</a></span> | </span><span style="font-weight: normal;"><span style="color: #e43d30;"><span style="font-weight: bold;">97th</span> <span style="font-weight: bold;">Floor</span></span> Account Director </span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAACJnCQoBGTseaJ7di3DBn0S_IgBUopma6Uc" style="font-weight: normal; color: #333333;">Michael Witham</a></span><span style="color: #333333;"></span></li> </ul> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/essentials-from-mastermind-2022" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/2022.png" alt="8 Essential Lessons for C-Suite Marketing Leaders from Mastermind 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>If you saw photos of a bunch of marketers partying in early October, you got half the story.&nbsp;</p> <p>&nbsp;</p> <p>97th Floor's Mastermind is an annual marketing leadership conference located in Park City, Utah. This year, from October 3-5, marketing leaders spent two days at The St. Regis Deer Valley participating in expert-led discussions on marketing strategy, listening to keynote speaker Ryan Holiday, and collaborating with peers.</p> <p>&nbsp;</p> <p>There may or may not have also been a cooking challenge, some painting and hiking, and delicious food all against the stunning background of Park City’s colorful fall mountains.</p> <p>&nbsp;</p> <p>We’ve pulled together 8 lessons from the bright minds of our attendees. Note that because each discussion leader took a different approach to their topic, each write-up will read a little differently. Here's what you're in for:</p> <ul> <li><span style="font-weight: bold;"><a href="#BrandPerformance"><span style="color: #000000;">Balancing Brand &amp; Performance Marketing</span></a> <span style="color: #333333;">| </span></span><span style="font-weight: normal;"><span style="font-weight: bold; color: #e43d30;">NBCUniversal</span> Director of Digital Sales </span><span style="color: #000000;"><a href="https://www.linkedin.com/in/ACoAABFqTZoBhIEzY7imBlLQ7_TuWfNR-yx7AKk" style="color: #000000; font-weight: normal;">Sean Michael Colee-Addington</a><span style="font-weight: normal;"> and&nbsp;Account Executive </span><a href="https://www.linkedin.com/in/ACoAACYo79QBgA-lsf6t2QclokEpWZNVcY7rleU" style="font-weight: normal; color: #000000;">Tatiana Fabregas&nbsp;</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Teams" style="color: #000000;">How to Build High-Performing Marketing Teams</a></span> <span style="color: #e43d30;">| </span></span><span style="color: #e43d30;"><span style="font-weight: normal;"><span style="font-weight: bold;">97th Floor</span> <span style="color: #333333;">CEO </span></span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAAAPlA_QBMEvWLttmbd9l-4bLvdI0xmmME_0" style="font-weight: normal; color: #333333;">Paxton Gray</a></span></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#SOPs" style="color: #000000;">SOPs are the Lifeblood of Well-Oiled Systems</a></span> | </span><span style="color: #e43d30;"><span style="font-weight: normal;"><span style="font-weight: bold;">Ahrefs</span> <span style="color: #333333;">VP of Marketing </span></span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAAAL8I7UBdb_hovH7S091p1mrbn2acixDS-Y" style="font-weight: normal; color: #333333;">Sam Oh</a></span></span></li> <li><span style="font-weight: bold;"><span style="color: #333333;"><a href="#Advocate" style="color: #333333;">Turning Loyal Customers Into Brand Advocates</a></span> | </span><span style="font-weight: normal;"><span style="font-weight: bold; color: #e43d30;">HubSpot</span> Principal Marketing Manager of Offline Community and Advocacy </span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAABAs79gB11ZXxk3UAkxL0XoeHgM7aDa8Q24" style="font-weight: normal; color: #333333;">Christina Garnett</a></span></li> <li><span style="font-weight: bold;"><span style="color: #333333;"><a href="#ThoughtLeader" style="color: #333333;">Establishing Your Company as a Thought Leader</a></span> | </span><span style="font-weight: normal;"><span style="color: #e43d30;"><span style="font-weight: bold;">TAB</span> <span style="font-weight: bold;">Bank</span></span> VP of Marketing </span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAAAwpQ5kBrciLlL6IezLyL8TCq8nuGA1FaN4" style="font-weight: normal; color: #333333;">John Huntinghouse</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Persona" style="color: #000000;">Creating Highly-Targeted, Persona-Based Content </a></span>| </span><span style="font-weight: normal;"><span style="color: #e43d30;"><span style="font-weight: bold;">97th</span> <span style="font-weight: bold;">Floor</span></span> VP of Marketing </span><span style="color: #000000;"><a href="https://www.linkedin.com/in/ACoAABIEwiEBYTF6RuJzR2-U0k9sdsi5VpDG0So" style="font-weight: normal; color: #000000;">Danny Allen</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Tools" style="color: #000000;">Tools &amp; Tech You Can’t Live Without</a></span> | </span><span style="font-weight: normal;"><span style="font-weight: bold; color: #e43d30;">97th Floor</span> Head of SEO </span><span style="color: #000000;"><a href="https://www.linkedin.com/in/ACoAABYb2SoB0CF5frBG8gCWIF3p_iue0hqkgjw" style="font-weight: normal; color: #000000;">Trent Howard</a></span></li> <li><span style="font-weight: bold;"><span style="color: #000000;"><a href="#Brainstorm" style="color: #000000;">Keeping Teams Innovative Through Formal Brainstorming</a></span> | </span><span style="font-weight: normal;"><span style="color: #e43d30;"><span style="font-weight: bold;">97th</span> <span style="font-weight: bold;">Floor</span></span> Account Director </span><span style="color: #333333;"><a href="https://www.linkedin.com/in/ACoAACJnCQoBGTseaJ7di3DBn0S_IgBUopma6Uc" style="font-weight: normal; color: #333333;">Michael Witham</a></span><span style="color: #333333;"></span></li> </ul> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Fessentials-from-mastermind-2022&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 25 Oct 2022 01:32:54 GMT http://www.97thfloor.com/blog/essentials-from-mastermind-2022 2022-10-25T01:32:54Z Emma Lammi Is Google a Dangerous Monopoly?​ http://www.97thfloor.com/blog/t/f-google-is-a-dangerous-monopoly <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/t/f-google-is-a-dangerous-monopoly" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/IS%20GOOGLE%20A%20MONOPOLY.png" alt="Is Google a Dangerous Monopoly?​" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>If you're not in SEO, you may not fully understand all these accusations against Google for practicing anticompetitive/monopolistic tactics. My goal with this article is not to break open a case or to make accusations.</p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/t/f-google-is-a-dangerous-monopoly" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/IS%20GOOGLE%20A%20MONOPOLY.png" alt="Is Google a Dangerous Monopoly?​" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>If you're not in SEO, you may not fully understand all these accusations against Google for practicing anticompetitive/monopolistic tactics. My goal with this article is not to break open a case or to make accusations.</p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Ft%2Ff-google-is-a-dangerous-monopoly&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Google algorithm update search search engine marketing Google Search Mon, 13 Jun 2022 15:30:00 GMT danny@97thfloor.com (Danny Allen) http://www.97thfloor.com/blog/t/f-google-is-a-dangerous-monopoly 2022-06-13T15:30:00Z Pride Month: Celebrating Our LGBTQIA+ Voices http://www.97thfloor.com/blog/pride-month-celebrating-our-lgbtqia-voices <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/pride-month-celebrating-our-lgbtqia-voices" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/AdobeStock_165045295.jpeg" alt="Pride Month: Celebrating Our LGBTQIA+ Voices" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Happy Pride Month! <span>We love this special opportunity to celebrate and show support for our employees, clients, and partners who are part of the LGBTQIA+ community.</span><br><br><span>We're excited to sit down with some of our team members throughout the month to discuss what Pride means to them, how their identity influences their work, and what people outside of the queer community can do to be better allies.</span></p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/pride-month-celebrating-our-lgbtqia-voices" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/AdobeStock_165045295.jpeg" alt="Pride Month: Celebrating Our LGBTQIA+ Voices" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Happy Pride Month! <span>We love this special opportunity to celebrate and show support for our employees, clients, and partners who are part of the LGBTQIA+ community.</span><br><br><span>We're excited to sit down with some of our team members throughout the month to discuss what Pride means to them, how their identity influences their work, and what people outside of the queer community can do to be better allies.</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Fpride-month-celebrating-our-lgbtqia-voices&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Fri, 03 Jun 2022 18:52:33 GMT alejandracaceres@97thfloor.com (Ale Caceres) http://www.97thfloor.com/blog/pride-month-celebrating-our-lgbtqia-voices 2022-06-03T18:52:33Z Conversion Rate Optimization Isn't What You Think http://www.97thfloor.com/blog/conversion-rate-optimization-isnt-what-you-think <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/conversion-rate-optimization-isnt-what-you-think" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/blogheader-CRO-01.png" alt="Conversion Rate Optimization Isn't What You Think" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="font-size: 19px;">&nbsp;</p> <p style="font-size: 19px;"><span style="color: #000000;">Do you think you have a good eye for design and user experience? Do you know what will move customers to act?&nbsp;</span></p> <br> <p style="font-size: 19px;"><span style="color: #000000;">Prove it.&nbsp;</span></p> <div class="hs-embed-wrapper" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 770px; min-width: 256px; display: block; margin: auto; max-height: 800px;"> <div class="hs-embed-content-wrapper"> <div style="width:100%;height:800px;"> &nbsp; </div> </div> </div> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/conversion-rate-optimization-isnt-what-you-think" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/blogheader-CRO-01.png" alt="Conversion Rate Optimization Isn't What You Think" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="font-size: 19px;">&nbsp;</p> <p style="font-size: 19px;"><span style="color: #000000;">Do you think you have a good eye for design and user experience? Do you know what will move customers to act?&nbsp;</span></p> <br> <p style="font-size: 19px;"><span style="color: #000000;">Prove it.&nbsp;</span></p> <div class="hs-embed-wrapper" style="position: relative; overflow: hidden; width: 100%; height: auto; padding: 0px; max-width: 770px; min-width: 256px; display: block; margin: auto; max-height: 800px;"> <div class="hs-embed-content-wrapper"> <div style="width:100%;height:800px;"> &nbsp; </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Fconversion-rate-optimization-isnt-what-you-think&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> CRO expert Conversion Rate Optimization marketing Wed, 30 Mar 2022 18:19:44 GMT danny@97thfloor.com (Danny Allen) http://www.97thfloor.com/blog/conversion-rate-optimization-isnt-what-you-think 2022-03-30T18:19:44Z AI's Role in the Future of Content Marketing http://www.97thfloor.com/blog/ais-role-in-the-future-of-content-marketing <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/ais-role-in-the-future-of-content-marketing" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/97blog-header-AI-01.png" alt="AI's Role in the Future of Content Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>In 2022, artificial intelligence can drive cars, map the spread of infectious diseases, and recommend your next binge-worthy show. Some AI is even <a href="https://magenta.tensorflow.org/"><span>composing music</span></a> and <a href="https://www.washingtonpost.com/nation/2018/10/26/year-old-developed-code-ai-portrait-that-sold-christies/"><span>painting</span></a>.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/ais-role-in-the-future-of-content-marketing" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/97blog-header-AI-01.png" alt="AI's Role in the Future of Content Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>In 2022, artificial intelligence can drive cars, map the spread of infectious diseases, and recommend your next binge-worthy show. Some AI is even <a href="https://magenta.tensorflow.org/"><span>composing music</span></a> and <a href="https://www.washingtonpost.com/nation/2018/10/26/year-old-developed-code-ai-portrait-that-sold-christies/"><span>painting</span></a>.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Fais-role-in-the-future-of-content-marketing&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 01 Mar 2022 16:40:07 GMT danny@97thfloor.com (Danny Allen) http://www.97thfloor.com/blog/ais-role-in-the-future-of-content-marketing 2022-03-01T16:40:07Z SEO For Sites of Massive Scale http://www.97thfloor.com/blog/seo-for-sites-of-massive-scale <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/seo-for-sites-of-massive-scale" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/header-massiveSEO.png" alt="SEO For Sites of Massive Scale" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: center; font-size: 30px;"><span style="color: #000000;"><span style="font-size: 36px;">4 Lessons from The Internet's Giants</span><br><br></span></p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/seo-for-sites-of-massive-scale" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/header-massiveSEO.png" alt="SEO For Sites of Massive Scale" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p style="text-align: center; font-size: 30px;"><span style="color: #000000;"><span style="font-size: 36px;">4 Lessons from The Internet's Giants</span><br><br></span></p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Fseo-for-sites-of-massive-scale&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Fri, 11 Feb 2022 16:40:00 GMT danny@97thfloor.com (Danny Allen) http://www.97thfloor.com/blog/seo-for-sites-of-massive-scale 2022-02-11T16:40:00Z The Pro Sports Playbook for Experiential Marketing http://www.97thfloor.com/blog/the-pro-sports-playbook-for-experiential-marketing <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/the-pro-sports-playbook-for-experiential-marketing" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/header-sports.png" alt="The Pro Sports Playbook for Experiential Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Sell 60,000 tickets and you fill a stadium for an afternoon. Create 60,000 memories and you'll fill a stadium forever.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/the-pro-sports-playbook-for-experiential-marketing" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/header-sports.png" alt="The Pro Sports Playbook for Experiential Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Sell 60,000 tickets and you fill a stadium for an afternoon. Create 60,000 memories and you'll fill a stadium forever.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Fthe-pro-sports-playbook-for-experiential-marketing&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 20 Jan 2022 17:20:59 GMT danny@97thfloor.com (Danny Allen) http://www.97thfloor.com/blog/the-pro-sports-playbook-for-experiential-marketing 2022-01-20T17:20:59Z Introducing CharityLabs—97th Floor’s Charity Arm http://www.97thfloor.com/blog/introducing-charitylabs-97th-floors-charity-arm <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/introducing-charitylabs-97th-floors-charity-arm" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/blog-header-1.png" alt="Introducing CharityLabs—97th Floor’s Charity Arm" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="text-align: left;"><em>Find charities that match your philanthropic goals and help us donate $50,000.</em></h2> <p>&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/introducing-charitylabs-97th-floors-charity-arm" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/blog-header-1.png" alt="Introducing CharityLabs—97th Floor’s Charity Arm" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2 style="text-align: left;"><em>Find charities that match your philanthropic goals and help us donate $50,000.</em></h2> <p>&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Fintroducing-charitylabs-97th-floors-charity-arm&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 20 Dec 2021 22:31:57 GMT danny@97thfloor.com (Danny Allen) http://www.97thfloor.com/blog/introducing-charitylabs-97th-floors-charity-arm 2021-12-20T22:31:57Z Fortune Favors the Bold-est Brands http://www.97thfloor.com/blog/fortune-favors-the-bold-est-brands <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/fortune-favors-the-bold-est-brands" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/1-1.png" alt="Fortune Favors the Bold-est Brands" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Revolutionary branding can change how customers perceive an entire industry, but few companies are willing to take that step in the dark. Uncharted territory comes with a lack of data and research to back your efforts—it takes guts.</p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/fortune-favors-the-bold-est-brands" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/1-1.png" alt="Fortune Favors the Bold-est Brands" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>Revolutionary branding can change how customers perceive an entire industry, but few companies are willing to take that step in the dark. Uncharted territory comes with a lack of data and research to back your efforts—it takes guts.</p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2Ffortune-favors-the-bold-est-brands&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Sat, 20 Nov 2021 19:46:00 GMT danny@97thfloor.com (Danny Allen) http://www.97thfloor.com/blog/fortune-favors-the-bold-est-brands 2021-11-20T19:46:00Z 5 Ways to Customize Stock Photography for Your Brand http://www.97thfloor.com/blog/5-ways-to-customize-stock-photography-for-your-brand <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/5-ways-to-customize-stock-photography-for-your-brand" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/21.06.15_Comfy_Shoes.jpeg" alt="5 Ways to Customize Stock Photography for Your Brand" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> It’s hard to make your brand feel unique when you’re using stock photography. Especially when stock photography is something most other brands are also using, it’s hard to stick out. But you don’t have to hire a photographer to get a custom look. Stock photography is a nice convenience in a pinch, you just need to infuse a custom approach to blend it with your brand. Customizing stock photography will help set your brand apart visually, while still using the convenience of stock photography. Here are 5 ways to customize stock photography. <p>&nbsp;</p> <h2>Black and White</h2> <p><a href="https://www.animalz.co/blog/"><span>Animalz blog</span></a> is a great example of using black and white photography. While the style of photography changes, some are dark and moody, some are light and airy, the look of black and white unites these in a larger way.&nbsp;</p> <div class="hs-featured-image-wrapper"> <a href="http://www.97thfloor.com/blog/5-ways-to-customize-stock-photography-for-your-brand" title="" class="hs-featured-image-link"> <img src="https://www.97thfloor.com/hubfs/21.06.15_Comfy_Shoes.jpeg" alt="5 Ways to Customize Stock Photography for Your Brand" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> It’s hard to make your brand feel unique when you’re using stock photography. Especially when stock photography is something most other brands are also using, it’s hard to stick out. But you don’t have to hire a photographer to get a custom look. Stock photography is a nice convenience in a pinch, you just need to infuse a custom approach to blend it with your brand. Customizing stock photography will help set your brand apart visually, while still using the convenience of stock photography. Here are 5 ways to customize stock photography. <p>&nbsp;</p> <h2>Black and White</h2> <p><a href="https://www.animalz.co/blog/"><span>Animalz blog</span></a> is a great example of using black and white photography. While the style of photography changes, some are dark and moody, some are light and airy, the look of black and white unites these in a larger way.&nbsp;</p> <img src="https://track.hubspot.com/__ptq.gif?a=3416489&amp;k=14&amp;r=http%3A%2F%2Fwww.97thfloor.com%2Fblog%2F5-ways-to-customize-stock-photography-for-your-brand&amp;bu=http%253A%252F%252Fwww.97thfloor.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> design graphic design web design ux design Tue, 05 Oct 2021 21:06:23 GMT maggie@97thfloor.com (Maggie Call) http://www.97thfloor.com/blog/5-ways-to-customize-stock-photography-for-your-brand 2021-10-05T21:06:23Z