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05-09-08

Viral Marketing Idea Friday - Parenting Classes

I had an interesting conversation with a lady who owns a company that teaches parenting classes that I want to share for today’s viral marketing idea post. Todays post also stems from something I witnessed the other day at my daughters baseball practice. I am not in the business of judging other peoples parenting skills, especially when I feel I have a lot to learn still as a parent of only 7 years, almost 8 but I have seen some parents act pretty bad, and treat their kids even worse in front of everyone to the point of feeling uncomfortable.

What is one to do in a situation like this? For the sake of viral marketing - think like a viral marketer!

I am not trying to make light of the situation here (bad parenting) by making this a viral post, but I am trying to have some fun with it, and maybe it can help get more word out (to those who need it) of help available.

Some of the first things I think of are the images that I know everyone (through all the email forwards) have seen by now of the kids who painted their entire living room with white paint:

kids with white paint

It seems like I remember seeing this picture everywhere and on every site imaginable, and this was before all the main stream social media networks were even out there (like they are today). I could be wrong about the time of this picture, but it got me thinking about the funny viral posts that someone in the parenting industry could do.

Getting back to my conversation with this parenting class teacher, she was telling me about some of the funniest videos they have ever caught of either kids throwing temper tantrums, or the parents throwing their own (which she said were much funnier) when they just reach the breaking point with their kids. I am sure you have all watched the hit show Supernanny, and if you have you have seen some pretty amazing footage of kids and parents behaving badly. Doing a quick Google search for videos reveals even the more raw real (sometimes even scary) footage of parents and kids behaving badly. I could use this a goldmine of opportunity for viral blog posts if I were trying to drive more traffic to my parenting website (and get more leads).

This is the exact conversation, and advice I gave this parenting coach to drum up more interest in her blog. If she were to find videos of kids caught on tape making complete asses out of themselves in Wal Mart, at a soccer game, eating out etc and gave it the title “The Most Intense Temper Tantrums Ever Caught On Film” or “5 Kids You Don’t Want To Take Out To Eat” and show the videos of kids going absolute nuts inside the restaurant.

You can then take the time to let these people know about your wonderful parenting classes, and tie it in perfectly! This may seem like a no brain-er, or DUH (to us viral marketers), but you would be surprised how only after this conversation, and giving this lady some ideas that the light finally went on, and she was giving some brilliant ideas herself. Once you train yourself to think like a marketer then it becomes much easier to pull these out of your back pocket. Thats where this blog comes in, and our viral marketing idea Fridays - we know that you are busy running your business, and not focusing on being a marketer so we want to help!

Please feel free to ask any viral questions, or leave comments about your business and what you would like to see viral ideas for. You can do it on this post, or any of the viral marketing idea Friday posts.

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Posted in viral marketing // (5 Comments) +
Ruthrbns,

Hi,
Nice post Explained about marketing is good this also gives idea for online marketting

Jennifer Davis,

Totally, agree! I read a few interesting posts from friends about how they used the P&G product “Magic Erasers” to undo some kid catastrophies around the house. I couldn’t help but read these without thinking that someone at P&E (or insert any cleaning supply company here) should do a viral campaign based on these stories. My favorite is at http://mylifethemusical.blogspot.com/2008/02/how-magic-erasure-saved-life-of-toddler.html

SolarDave,

Oh my gosh, I still can’t get over that picture. My two girls are messy but that is really messy!

SEO Solingen,

Very good one … love the picture ;-)

Internet Strategy,

Interesting content. Very interesting picture….overall quite engaging and nice post.

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