Viral Marketing Idea Friday - Razer, The Most Amazing Rock Band You Have Never Heard Of
As I downloaded yet more of Metallica yesterday from iTunes (the new stuff freaking rocks btw) it got me thinking of how some bands are embracing social communities and growing bigger because of them. Also, bands like Metallica are finally starting to figure out the power of the Internet, and embrace its users more to grow their fan base (and maybe win back some fans in their case).
What can a no name band do to get its name out there more with social media? What can be done with these kind of “rock band” websites or profiles to help them go viral? The more and more I think about this, the more amazing ideas keep coming to my mind what a band could do to get its name out there.
A good friend of mine, Chris Catero (far left in the picture below) is bass player for a little known band (except for the Phoenix area) called Razer, a band he started almost 15 years ago (that started off as Wardog and was pretty big in Europe, but never broke in the US) What can these guys do to get their names out there? Embrace social media sites like MySpace of course, but its going to take more then that.
Some ideas that came to my mind, thinking of how good Razer is, but yet nobody’s heard of them (to get the word out) could be “10 Of The Greatest Rock Bands You Have Never Heard Of” or “10 Of The Most Incredible Guitar Riffs You Have Never Heard” or “Ten Of The Craziest Rock Videos You Have Never Seen” and then of course on each give a link to the iTunes download page, or wherever you can get their music. In the list of the 10 bands do your research and find some pretty amazing local bands that you may know of (if this is your industry you will know) and include them, but of course include yourself as well, and yes … its ok if a post like this is on your bands website/blog - it will only do you good! Then everyone who is following you on your MySpace page - send them to one of the communities like Stumble Upon, or Digg and have them all push it up. You will be amazed at the response it gets.
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OMG, using MySpace and blogs to promote bands. WHY HAS NO-ONE THOUGHT OF THIS BEFORE??
Hey Frank - instead of trying to be an ass, why not read the whole article. That was my point. Bands need to do more, but you would have known that if you read the whole article. Thanks!
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