Viral Marketing Idea Friday - Swimming Pools
I love swimming, and I practically live in the pool from May - Nov. so when i was asked by my friends at Presidential Pools, an Arizona pool builder what kind of things their local Arizona swimming pool company could do to go viral - I had some great ideas!
I am in the process of finishing up my landscaping and everything around my pool, so I have been looking at design after design and trying to come up with something amazing. While doing all that - I have come across some pretty amazing pools, and have found my self day dreaming and doing a little more surfing for pictures then I think I needed to. I am amazed at what some people do with their pools these days. I also found some funny (and very dangerous) things that people do in their pools that I know would be a huge success and hit with social networks - especially YouTube.
Based on my research - here are some of the titles that I think would do pretty well in the swimming pool industry -
1. Top 10 Celebrity Pools.
2. The Worlds 10 Largest Pools.
3. The Top 5 Most Exotic Pools in Las Vegas.
4. The Top 5 Most Luxurious Backyard in Arizona. (local based idea)
You could include 10 pictures of amazing pools like the one above, and give details where they are (like this on in Tahiti) and why you feel they deserve to be in the top 10. It could be a vote, or based on cost, or location? It really is up to you - this is your post and idea. I think anything you would do would be amazing and make people want to keep reading on (staying on your site longer).
Some video ideas would be:
1. 10 Of The Most Dangerous Things Ever Done In Pools
2. 10 Things Dumb Kids Do In Pools
3. The Top 10 Things Your Kids Do That Will Void Your Kids Warranty
Then you could share some videos like this one I found: You would find 10 other videos similar to this one, and I would title it “10 Diving Board Jumps That Hurt To Watch”
If you are in the swimming pool industry you are lucky when it comes to viral content. There are enough stupid people out there, that there is a never ending supply. If you do some research and really dig into some of the examples I have given you even here - I think you will do well! Could probably do some cool infographics here too. As always - let me know if you have any other viral marketing questions in the form of comments here!
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Ouch, that’s gotta hurt!
I think the real challenge in viral marketing is getting the user to click through and convert. A lot of people will be happy to watch some kid hit his head on a diving board, but how many of them will go on to buy a swimming pool?
With the anchor text “SEO Perth” I would expect you to understand the value and reasons for viral marketing. Sure - with the initial launch you are going to just get people watching and moving on, but you will get people linking to your post and talking about it with in the social networks they use. Those links and that traffic makes your site more popular and trusted, which in turns help increase your chance of being found for a keyword you are going after. Really - I should not have to explain it to another SEO ….
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