For today’s viral marketing idea Friday post I am answering a viral question from a reader. I think there is much potential with this one. Here is the question:

Hi Matt,
I’m opening a new company with a friend of mine, and I am pretty sure its the oldest and most boring business ever, plus its advertising is abused all the way… Limo services. Its based in Stamford CT, and I’m putting some ideas together along with a web site. Do you think this business deserves a post? Thanks

I am not sure about the abuse you are talking about (I have not seen any abuse in this industry in regards to viral marketing or social media). I have a good feeling that there is some huge viral marketing potential with the limo industry. My title should tell it all, and where I feel this industry would do very well.

Most people don’t get the opportunity to ride around in a limo many times in their life, but when we get that opportunity - watch out! People rent limos to feel rich, have a good time and feel a little bit powerful. All of this makes for good potential material for a viral campaign.

A quick search for “limo fun” on Google images brought back almost every image with people with their mouths as wide open as possible, and tongues sticking out. I instantly think of a fun link baited post title like this - “What Is It About Limos That Make People Act Like This? [10 Pics]” Then I would share 10 (of what I felt where the funniest pictures of people with their mouths wide open, or doing something silly inside limos) like this picture below:

I also have some other ideas that would take a little more time and research to come up with, but I think would be amazing. If you go back to the title of this post, my first idea for a viral post would be “Drivers Tell All - 10 Unbelievable Things That Happen In Limos” or “The 10 Most Luxurious Limos On The Market” and find pictures or video, and detail some of the amazing features that limos nowadays have. One final one I think would do really well - “10 of the most unique limos ever built” and you could include pictures like the general lee limo.

I think that would be awesome to read a post like that, and see all those images. I really think these three ideas alone should give you hundreds of other ideas that you could run with.

I really don’t want to get into it on this blog, but you could go down a more risky route with this one, and come up with some amazing stories, images, videos and content based on the dirtier or darker side of limos.

I also just saw a video of two limos racing on YouTube and that would be awesome to compile a list of the coolest limo races ever. Again - so much potential in this industry, so to the person that asked this question I think you have some options. Thanks for asking the question, and as always please feel free to send us in your viral marketing idea questions?

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