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02-13-07

What newbies should know about traffic from DIGG

People are always telling me about the amazing traffic they get from DIGG, but I never hear these same people telling me how much money they made as a result of the traffic.

I realize there can be long term benefits such as people linking to you, and possible (additional) rankings on the search engines by getting a story dugg, I have experienced this myself. However, I am wondering if the initial traffic burst from DIGG does anything for a website other then making your site stats look a little better?

For me, when I set out to get quality traffic through links, I have the end goal in mine - to make money. So, if a story that is submitted to DIGG does not do anything for me money wise, then whats the use? Is it really going to get me quality links that can make money later on?

Most people that are using DIGG are more technical, and know about ad paying programs. Infact, most of the linux users have all the ads blocked anyway. So if your intent is to get dugg, and get a ton of traffic in hopes of getting clicks and making money that way, then good luck. I have a friend that is a hard core linux user and has had several stories on the front page of DIGG, and when I asked him what it did for him (other then shut his server down) he tells me - I made a couple bucks. Ok, let me get this right - You get so much traffic that your server shuts down, and you end up making a couple bucks?

I would much rather spend my time finding quality links that will give my site better conversion then that. I think in the long run those kind of links will be looked at as “better quality” by Google too. The better quality the link, the better love you will get.

I know there is a lot of bloggers out there predicting the death of DIGG in 2007, and I am not jumping on that bandwagon just yet. Jason Calacanis points out this on the “DIGG will die topic”. I just want to know if getting your story dugg, and getting a ton of traffic has actually done any good for you money wise? Because, up to this point I have not seen that be the case with me or clients. That is the bottom line, and if I am not making money from it, I probably won’t be using it that much longer. Does that mean DIGG will die? Probably not overall, but YES, as far as my use goes!

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Posted in SEO // (6 Comments) +
keith parnell,

i have to agree 100%. i cannot think of one client meeting, discussion or brief where the word DIGG came up. it’s not a money maker of large or even medium scale. which means its return on internet (www.returnoninter.net) is not there.
-kp.

Matt Keegan,

I agree. Digg isn’t worth it unless it produces some sort of benefit. In fact, much of what we do online could be construed wasteful if we don’t take into consider the financial aspect of our actions.

SEO Blog,

Matt Keegan, thanks for your comment because that was the main point of my post. Its not about being greedy and only thinking of money, but you have to think about the time you are spending and what you are getting out of your business. If I am putting time into a business I want to make money on, then I am only going to focus on doing the things that will make me money!

Christer Edwards,

I have been trying to optimize for digg recently in a manner other than financial (in the short-term anyway). I have been trying to optimize my site for RSS and email subscription. If I can get even a percentage of the digg traffic to come back tomorrow and some of those to come back the next it’ll be worth it.

Greg,

Well wouldn’t you know I finally sign up for digg and this is one of the first articles I read. I cannot comment on earned income from traffic.

My reason for signing up is because I am a realtor 1st and seo expert somewhere way down from there. I have been hearing about social media marketing and this is my attempt.

Nate Moller,

To me it’s mostly about “bottom line” and if traffic isn’t converting to sales, why even bother. Wow, you had that much traffic and made 50 cents - great job! I’ve heard the question (and asked it) myself: “So, how much money did you make?” Yeah, yeah, I know, it’s not “all about the money”….whatever! If I’m doing eCommerce as just a hobby that’s one thing; but if this is one of the ways I put food on the table, the bottom line is a really important aspect, if not the most important one.

Great post - I support Digg hardly at all! Go del.icio.us!

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