Has your sites organic rankings dropped significantly since the end of April? This is most likely due to Google’s latest Update named “Penguin.” Like hurricanes Google names each of its major updates because they reap havoc in a digital way and can often literally wipe out your traffic and revenue.
This page isn’t to go into too much detail about what Penguin is, you can read that better than we can explain that here,
What this page is for is to lay out the tactics we will use to relieve your site of the Penguins wrath and get you back on track again in Google Search.
The update was considered a “web spam update” meaning it affected what Google thinks is spammy tactics. Some updates are not for web spam they can be to increase relevancy or recency etc…this one was definitely targeted at those bending/breaking Google’s algorithm.
We have literally been inundated with requests to look at sites that may have been hit by Penguin and it is important for us to point out that not one of our active clients were hit or even touched in a negative way during Penguin, in fact most either stayed the same or moved up. That is because we have always understood what not only works with Google now but what will stand the test of time no matter the update.
Short Term Suggestions:
You need to understand that like Panda before you will not recover from Penguin in 30 days, this is going to be a process and how long it will take is dependent upon on how bad your situation is. Every site is different. So with that said while you are diving in with us to find out the problem areas you need to recover that traffic and or revenue from somewhere else. This could be PPC or Social Media and Viral Marketing. While our SEO team is busy at work analyzing how to get you back on track our social team will be getting thousands of visitors daily to your site through Infographics and Data Vizualization or Pinterest Strategies. This will not only help you recuperate and get some new sources of traffic and sales it will also help you in a post Penguin world by strengthening your brand through social shares and increased social authority.
First Step to Recovery:
Identify the most obvious issues – From what we have seen the most obvious reasons for your traffic tacking a dive is:
Over Optimization of Internal Links
Over Optimization of Anchor Text
Links in Footers or Side Navs that look or are bought
Link networks and sponsored or paid links
What we will do to identify this is first start from within your analytics, we will identify all the organic areas that had traffic cut significantly since late April and then look at the urls that the data is referring to. We will look at all things internal and on page as well as your back links and link profile. We will compare this to a large set of sites ranking high for these terms to get a good idea of what is acceptable etc…
Based off of this data we will recommend your plan of action in a document and then have a call to explain our suggestions and how to execute. We will list what we are in charge of as well as what you should do so we each have segments to report on.
This will be an on going process for at least 90 days to really get things in order.
Step 2 Proactive Strategies:
While this is going on you need some proactive strategies to push through and get back on track. This is going to be both social strategies like we mentioned above as they are natural and definitely a huge part of what Google considers now in terms of authority and trust.
You also need specific proactive seo strategies these are specifically going to be new fresh white hat, legit links. We can help you with this. Let our team seek out the best links for you that will get you back on track and help you get new as well as recovery old rankings. We are completely white hat in our approach and we are very methodical in our execution. We have always believed that quality over quantity is the way to win in Google long term and that is why none of our clients got hit by Penguin. We will report on each of the links built each month and talk to you about the progress and any important information regarding the campaign.
If you decide to engage socially with us we will report on each of the campaigns we created and promoted for you in order to show you how they helped your site both in terms of social counts and backlinks.
All in all not all is lost and make sure that you don’t make any drastic rash decisions because you are in panic mode right now. Let us help you strategize and figure out a long term plan that will stand the test of time.
Contact us today so we can take a look at your unique situation.