97th Floor was privileged to conduct an eCommerce conference last February 2006 in Laie on the island of Oahu. The conference was sponsored by the Center of Instructional Technology and Out Reach (CITO) and SIFE. There was a two day seminar for the students at BYUH and the surrounding area, and a one day executive seminar for business owners and top level executives.
The conference was a great success, all in all over 200 people attended and the 97th Floor team was able to assist many with their web businesses.
The conference covered:
Finding Opportunity Online
-Keyword Research
-Competition and Saturation analysis
Different Methods of Online Income
-eCommerce - Selling products through your site
-Affiliates - Selling other peoples products
-Authority Sites - Making money off of traffic and advertising
-Online Marketing for Offline Stores - GEO targeted marketing
Web Site Layout and Design
-Basic coding - Definitions and Validation (HTML, CSS)
-Layout, Graphics, Text, Colors
-Integration of Shopping Carts and payment methods
-RSS Feeds, Blogs, Message Boards and Link Bait
Internet Marketing
-What is Search Engine Optimization (SEO)
-What is Search Engine Marketing (SEM)
-Where to begin - Domain Names and Competition Analysis
-Keyword Research - How to choose effective keywords, conversion vs. traffic
-Site Layout - Title and Meta Tags, File/Page Names, Content, Internal Links, Navigation,
Site Maps
-Indexing - How to get listed in all major search engines
-Link Building - One Way Inbound Links vs. Reciprocal links, Directories, Authority Sites,
Competitor Analysis, Buying Links, Do’s and Dont’s
-Press Releases and Article Submissions
-Duplicate Content
-Analytics - Tracking and Monetization
-Sand Box Theory - Is there a Filter for new sites in Google?
-Overall Online Strategies and eThinking
Fill out the form below to get some of the material we presented at the conference
It covers most of what is listed above in detail.
If you are interested in 97th Floor’s consulting services, including seminars, conferences, or small intimate training contact:
Chris Bennett
801-358-8293
