eFileCabinet is a document management software company. While the software was cutting-edge, the industry was stagnant.
The marketing efforts from eFileCabinet to this point had all been outsourced, and they were getting little traction. After a limited engagement with 97th Floor, eFileCabinet hired 97th Floor to run all digital channels. Together we determined the following needs:
SEO and paid media strategies melded together to drive qualified top-funnel traffic into workflows created in HubSpot. Content was built with insight gained from customer interviews, and then delivered to leads throughout their journey.
Our omni-channel campaigns were a success, but when eFileCabinet expressed that their trade show presence has been a little lackluster, we took that to challenge. When they brought up this challenge we took it to task.
We went on to create what would later be called the Rage Cage. The idea was simple in principle, we set up a room at an accounting conference full of old office equipment where visitors could smash away to their heart’s content. We collected information from these individuals and set up a workflow in HubSpot to pitch the benefits and details of the software.