9mm Ammo is an online supplier of high-quality firearm ammunition. Selling ammunition online can be difficult, particularly when your brand name (“9mm Ammo”) is also a main-target keyword for every other ammunition supplier on the internet. That’s some serious competition for a small business. And it would require some serious SEO optimization and top-quality branded content to make it happen, which is exactly what 97th Floor did.
97th Floor created a strategy to help 9mm Ammo push past the politics and generate significant customer interest. This strategy included:
The research indicated that a large segment of 9mm Ammo's audience were also avid watchers of AMC’s popular zombie-survivor drama, The Walking Dead.
97th Floor decided to build a fresh, entertaining piece of content aimed at capturing these overlapping interests. And that's exactly what they did with “The Walking Dead: Guns & Ammunition” infographic. It was sharable. It was fun. And it brought in traffic and authority to the 9mmAmmo.com site.
Within only 48 hours of the infographic going live, 9mm Ammo.com saw a 220,000-person spike in site visitors. This lead to a 36% increase in organic traffic overall, and a whopping 2,273% increase in referral traffic. As a direct result of 97th Floor's efforts, 9mm Ammo.com saw a 41% increase in revenue.