97th Floor created a strategy to help 9mm Ammo push past the politics and generate significant customer interest. This strategy included:
- In-depth competitive research
- Target market research
- Design and content creation
The research indicated that a large segment of 9mm Ammo's audience were also avid watchers of AMC’s popular zombie-survivor drama, The Walking Dead.
97th Floor decided to build a fresh, entertaining piece of content aimed at capturing these overlapping interests. And that's exactly what they did with “The Walking Dead: Guns & Ammunition” infographic. It was sharable. It was fun. And it brought in traffic and authority to the 9mmAmmo.com site.