In order to turn DataHero’s site into a conversion machine, 97th Floor created a strategy that included:
- In-depth keyword and competitor research
- Content ideation and creation
- Follow-up social campaigns
From their keyword and competitor research, 97th Floor built some much-needed landing pages to populate the site, backed by content campaigns designed to earn traffic, social mentions, and links. Optimized with keyword research but designed to function as comprehensive user resources, these pages gave Google something worth indexing. But more importantly, they gave users a reason to not only stop by, but also look around and see what DataHero was all about.