Lawn Doctor is a company that has combined innovative technology with custom lawn-care solutions — all via locally managed franchises. As a franchised landscaping business, they are dependent upon the influx of customers that should coincide with the growing season.
Lawn Doctor approached 97th Floor because throughout the spring and into the summer, their site visitors were nowhere to be found. In fact, it wasn’t until the end of the peak season when their existing digital strategies finally started bearing some fruit… and late summer is a poor harvest time for landscaping businesses.
The prospect of facing another disappointing peak season wasn’t something they were excited about. What they needed was a way to improve their site, and they needed it before the start of spring.
