97th Floor created a digital strategy to get Lawn Doctor’s website up and optimized for better traffic and conversions. The main components of this strategy included:
- Visitor recording
- Heat mapping
- A/B testing
- SEO optimization
97th Floor jumped in with local and national SEO tactics designed to improve Lawn Doctor site rankings for a wide range of keywords, both broad and specific. While waiting for those efforts to bloom, 97th Floor set to work on the pages themselves. Using research from visitor recordings, heat mapping, and A/B testing, 97th Floor began updating the site pages to take advantage of their new insights. From here, they watched to see how well their marketing efforts would grow in time for the peak season.