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Spot Zero is Gone: 10 Action Items for SEOs


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The Update

On January 22nd, Google removed the URL of a featured snippet from serving a second time in the SERP, leaving it only visible in the featured snippet alone. In order to learn more about how this update is affecting SEOs, 97th Floor conducted a study of nearly 3,000 high volume SERPs, each of which was affected by the January 22nd update. You can read the entire write up here.