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97th Floor Blog

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The People of 97th Floor: Working with the Best

Year after year, 97th Floor is voted one of the greatest places to work, wins numerous company culture awards and is recognized with even more awards for the amazing work we provide for our clients. None of this would be possible without all of the spectacular employees who do great work on a regular basis.

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You’re Not Samuel L. Jackson: What Clients Need to Know About Client/Agency Relations

With the ever-increasing ubiquity of on-demand viewing services like Netflix, Hulu, Amazon Prime Video, etc, there has been a decline in cable viewership. At least in my household. TV, once the dominant force in entertainment, has been demoted to live sports and… well honestly for me that is about it.

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Trust: Why Your Company Needs It To Grow

Think of your favorite TV show. Be it drama, comedy, reality, or even the news, almost all plot lines are based in general mistrust. Without mistrust, there is rarely any conflict and without conflict, there is no reason to keep our eyes glued to the screen. Walter White lies in basically every single episode of Breaking Bad, eventually losing the trust of everyone he loves. In Game of Thrones nearly every character plots on how to destroy the rest of the characters and obtain ultimate power.

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