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97th Floor Blog

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How to Perform an SEO Site Audit + Checklist

Whether you’re a novice or expert in the field, when performing a site audit, you need to start with the basics to identify any glaring issues that require immediate attention. In this article, I’m not going to dive into keyword research. While keyword research is an important step in evaluating the SEO of your site, it requires a longer explanation if you want your research to be perfect. If you want to dive into keyword research, one of our SEO experts, Joe Robledo, covers the steps of a low hanging fruit keyword audit here.

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Reasons You Might Be Experiencing Organic Traffic Drops

You come into work one day and follow your daily routine. As an SEO marketer, the top of your to-do list each day is checking on organic traffic. Let’s say you come in on a Monday and haven’t checked on traffic over the weekend. You pull open analytics and see that the site has experienced a 30% drop in organic traffic. You panic. What went wrong?

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Reaching Your Prospects at Every Stage of the Buyer’s Journey

Whether it be e-commerce products, services, or softwares, there will always be a journey that every buyer takes before making a purchase.

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Getting Ready For Google+ w/ Mark Traphagen


I recently had a chance to catch up with Mark Traphagen, a guru when it comes to Google+. If you haven't had a chance to interact with or read any of Mark's ramblings online, you are missing out. Mark is currently the Director of Digital Outreach at Virante. I thought it would be a great chance to hear some of Mark's insights on what he's seen with Google+.

Q. When many in the industry think about Google+ they can't help but think of Mark Traphagen. What is it about Google+ that got you hooked?

A: I’m always fascinated by anything Google does. I jumped right on Buzz and Wave, and even though they both failed, I still enjoyed the brief ride. It’s just fun to watch Google experiment, innovate, shake and re-bake. But when Google+ showed up, I knew this was something different. We had been hearing rumors going back a year before the Google+ rollout of a Google social network that would be fully integrated into all of Google. When I actually saw Google+ (I got a beta invite on its third day) I knew they had something different.

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Cyfe: Monitor Your Business's Every Move

Recently I was seeking for ways to stay more organized when it comes to helping my clients take advantage of every online opportunity. We all know the important things that we should be checking to make sure our websites stay on top of the game. We need to keep an eye on important areas such as Google Analytics, Google Webmaster Tools, latest brand mentions, social mentions, etc. Even with just one website to manage, checking all of those sources individually can be time consuming. If you work for an agency and handle multiple clients, you can imagine the time that would take to check these everyday.

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