We’ve all heard of CRO. According to SessionCam, for most marketers this primarily means A/B testing. What some fail to realize, though, is that CRO goes way beyond simply A/B testing. It requires digging into consumer research and gathering both quantitative and qualitative data about how a user interacts with a site. Accurate, actionable data (when analyzed correctly) enables organizations to understand their target audience and tailor their marketing efforts to best fit the consumer’s needs.