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97th Floor Blog

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How does User Intent Impact SEO?

Google’s mission statement: “Organize the world’s information and make it universally accessible and useful.”

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Quick SEM Strategy: Using Google to Steal Business from Competitors

Imagine if you could find your competitors’ dissatisfied customers and market directly to them. Or imagine tactfully stealing away a portion your competitors’ business by specifically targeting consumers that were looking to switch products/services. Depending on your given industry, this may be far easier than you imagined. All it takes is some strategic keyword research, and you can quickly know exactly how to launch an SEM campaign that targets dissatisfied consumers.

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5 Step Process to Letting Consumer Research Dictate Future A/B Tests

We’ve all heard of CRO. According to SessionCam, for most marketers this primarily means A/B testing. What some fail to realize, though, is that CRO goes way beyond simply A/B testing. It requires digging into consumer research and gathering both quantitative and qualitative data about how a user interacts with a site. Accurate, actionable data (when analyzed correctly) enables organizations to understand their target audience and tailor their marketing efforts to best fit the consumer’s needs.

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