We’ve all been there. We see someone perform an amazing magic trick, and it boggles our minds. We’re caught up in the wonder of it all, and even though our analytical brains know that there must be a mundane explanation (how many of us actually believe that the guy in the top hat and cape can really command mystical forces to make playing cards appear?), we’re still filled with awe at the experience. Surely, the magician must be demonstrating skills that take a lifetime to master; for all intents and purposes, they’re doing something that is completely beyond us.
At first glance, comparing value is pretty easy. For example, if one restaurant is offering a $13.00 burger and another has one for $7.00, then it doesn’t take an economist to see which is the better option.
We get it. You want results and you want them now. Whether it’s higher monthly traffic, more conversions, or improved keyword rankings, you want to see your money working for you. It’s understandable. Throwing your money into the proverbial black box of SEO can be daunting, since search engine optimization is often a complex process and you don’t know how or when your money will turn into results on the other side. But just how long will those results take to manifest themselves? Will your investment pay off?
The greatest article title ever written is one whose source is actually difficult to pin down. Some claim that it appeared in the New York Times while others argue that it came from Sports Illustrated magazine (and still others claim that the original source was a photo caption rather than a title). I guess what I’m trying to say is that I would link to the original source if I could. I can’t, so feel free to attribute it to me if you’d like.