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97th Floor Blog


Medic Update: What We've Learned Thus Far

The one thing we can always be sure of when it comes to Google’s algorithm is that change is always around the corner. Unfortunately, with some of these changes, Google can be a bit more tight-lipped about what exactly we can do to adjust to these changes. This seems to be the case with the August 1st Google broad core algorithm update. While there is plenty already written on this topic, I’d like to share what we’ve learned thus far when it comes to the health-related sites affected by the August 1st Google Medic update.

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Low Hanging Fruit Keyword Audit

I often find myself jumping down SEO optimization rabbit holes in hopes of finding new ways to improve our clients’ overall organic performance. It was during one of these excursions that I found a new way to quickly identify keyword ranking opportunities across a given domain that could easily be implemented on a rolling basis. Similar to the page-specific TF-IDF optimization process implemented at 97th Floor, the low hanging fruit keyword audit — as I’ve come to call it — is based around the principles of semantic/keyword relevancy. Here’s a breakdown on what this process looks like:

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Keyword Cannibalization: What Is It, How To Find It, and What You Can Do About It

What is keyword cannibalization in SEO?

Many sites produce multiple pieces of content around similar topics. This can lead to keyword cannibalization which is when multiple pages rank and inter-compete for the same keyword. This can be bad for your site especially when you consider all the traffic you’re missing out on from those less than stellar keyword rankings.

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YouTube SEO Best Practices

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