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97th Floor Blog


Tool Time: 19 Tools To School The Fools

At 97th Floor, we constantly get asked the question, “What tools do you use to do that?”

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Don't Be Cute, Be Creative

I hate people who say, “I wish I was creative.”

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Get ROI Using Social Media

Social media. Don’t go rolling your eyes and hitting the back button just yet.

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Multiple Products, Multiple Messages, One Slick Email Campaign

Email is dead.

I love hearing others say this because frankly, it’s not true. Email can easily become your company’s money making machine — if you simply spend a little time defining the “job to be done” with email marketing, crafting a killer strategy, then sending the right message, to the right person, at the right time.

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