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97th Floor Blog


Everything Sucks, and I Hate It

As a creative, feedback can be the worst part of a job.Some of the time it feels like all the client has to say is “Everything sucks, and I hate it.” However, feedback doesn’t have to be scary. Here are some simple tips and tricks for both designers and clients to help the process go smoother.

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Behind the scenes of Design: Color - OR - The Power of Color

Color has a place in every visual a company creates. From logos and branding to billboards and social media ads, color impacts how the audience views and perceives the company as a whole. Color has the power to inform, attract attention, engage an audience, create a visual experience, and can even increase memory.

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Creating a Successful Infographic

With diminishing attention spans, more information than most know what do with, and few ways to sort it, how do you make your information stand out? A well structured infographic has the ability to convey boring or complex ideas in a fun, easy to digest way.

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Standing Out: A Picture is Worth a Thousand Words

In a world where information moves faster than the speed of light and is produced almost as fast, it is important to stand out. The key to standing out is a well designed visual. Humans not only respond faster but also retain more information from images and graphics than from text alone. Visuals are also easily shared, which leads to more views, links, and better search engine optimization.

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