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97th Floor Blog


Blue in the Face? 15 Hues You Should Be Using that Aren't Blue

Blue is everywhere and seems to be favored color across all industries.

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How to Give Feedback to Graphic Designers

Talking about design, and giving feedback can be difficult. Sometimes it feels as though there’s a whole language you don’t know how to speak. And when you can’t find the words, it’s a challenge to get anything done the way you envisioned it in the first place. Here are a few pointers to help you communicate better with your designer so you can both end up in a place you’re proud of.

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5 Easy Minimalist Web Design Tactics

Minimalism is the art of less. Joshua Becker of Becoming Minimalist says, “minimalism is the intentional promotion of the things we value most and the removal of everything that distracts us from it.” When it comes to creating a minimalist website or minimalism in website design, it means more than just simplifying the design from a visual standpoint. The benefits of minimalism aren’t just aesthetic. These 5 minimalist approaches to web design directly affect the user experience for the better.

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Logo Design: Serif vs Sans-Serif

Sans Serif vs Serif

Remember how people completely lost it when GAP changed their 20-year old logo in 2010?

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The Unmistakeable Hues of Brand Colors: A Lesson On Color Stories

80% of our human experience is filtered through our eyes. So what’s the most immediate visual signifier that grabs our attention? Color. Without even getting into color theory, and the psychology of color (although important), color at the most basic perception is perhaps the boldest brand indicator. Colors queue consumers to your industry, taps into familiarity, and can certainly go out of style. Let’s take a look at the story of 4 iconic colors, and the colorology questions they pose to your brand and brand colors.

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