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97th Floor Blog

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Kick up a Storm: 5 Essential Tips for an Effective Brainstorm

Brainstorm. At best it can be a creative utopia, where the ideas are flowing and you wind up convinced you have just dreamed up the next “Just Do It.” But at worst, it can feel more like a necessary chore, where you struggle to get excited about any idea, no matter how good its potential.

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Writing Home: A Guide to Creating Content for an International Audience

The internet is an interesting thing. In the past few decades, it has done a great deal to make the world feel ever so slightly smaller; you can just as easily find out what happened in New Zealand this morning as you can the town next to you. And thanks to a shared language, the potential audience for written content can spread across every anglophone area of the world wide web.

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