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97th Floor Blog

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SEO Content Marketing Strategy: Why You Need it and How to Get Started

The key to a successful content marketing strategy is simple: create high-quality content that speaks to your audience's interests, needs, and concerns, and make sure that content gets seen. Having a strong SEO foundation within your content marketing strategy plays an essential role in increasing the visibility of your website’s blog and creative assets. We’ve all heard it before, but I’ll say it again. SEO and content marketing go hand in hand.

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Building Trust with Your Customers Online

Creating great customer relationships is an essential step in growing your business. It's common knowledge that trust is a crucial building block in any relationship but, how can you build that trust with your customers? We’re living in the digital age and the internet serves as a great platform in both forming trust, and wrecking it. It’s essential to know which online platforms can have the biggest impact on your business reputation and in turn, affect your customer’s trust and loyalty to your brand.

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Why Maintaining Focus is Essential in an SEO Campaign

SEO. It’s more relevant than ever as search engines are infinitely expanding their market share. Whether you’re a B2B or B2C, your target audience is on the web searching for any information they can get their hands—or in this case, their eyes—on related to your product or service.

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