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97th Floor Blog


Twitter Interest Category List

When I find myself planning a new Twitter campaign, I often look online for a list of Twitter's target interests that I may want to use. I am often left wanting as I cannot find a comprehensive list outside of creating a campaign. To me, this isn't ideal. I like to brainstorm and write out my campaigns on paper or in excel before I create a new campaign in the engine.

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Essential Components of a Paid Search Landing Page

The biggest takeaway I want you to get from this article is to keep your paid search landing pages simple. I notice a lot of paid search landing pages chuck full of so much information that it becomes overwhelming to read let alone take away anything from it. When I land on pages like these, it brings to me the same feelings of when I have so much to do that I don’t know where to start. This is not what you want your visitors to feel.

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Account Anomaly Detector Just Got Better with Conversions

The AdWords Account Anomaly Detector is one of the most useful pre-written scripts AdWords has to offer. Now, it just got more useful with conversions.

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