Dreamforce, Salesforce’s enormous, annual conference, happened last week, bringing together more than 150,000 professionals from several different industries, with millions more viewing live via the Internet. The event took place from September 15–18 across several venues in downtown San Francisco and included approximately 1,600 sessions and keynote addresses.
97th Floor’s CEO Chris Bennett spoke at the conference on Wednesday, September 16. Salesforce is one of 97th Floor’s clients, and Chris attends Dreamforce regularly. His presentation, “Building Content that Grows Your Business,” marked the third time Chris has been invited to speak at Dreamforce, having spoken previously in 2013 and 2014.
.@chrisbennett Content marketing and seo works for B2B, too. #cmseo #df15 #seo pic.twitter.com/9ku7FxhXlS
— Stuart (@steuwart) September 16, 2015
This year, Chris focused on fundamental principles to ensure success in digital marketing. While the tactics he presented seemed simple, he showed several case studies demonstrating impressive results. Tactics included baking promo into content, and basing content on sound research. Chris especially emphasized keyword research, recommending marketers “add three hours to the five minutes you currently spend.” People responded well to his presentation and provided lots of positive feedback:
@chrisbennett really liked your presentation, super tactical. Thanks for the tips!! #df15
— Jason Bilog (@JasonBilog) September 16, 2015
Your content must provide value and prioritize the customer's needs over your company's needs. via @chrisbennett #DF15 #contentmarketing
— Mike Koyle (@mikekoyle) September 20, 2015
My boy @chrisbennett killing it @Dreamforce #DF15! You NEED to follow this guy! @crowdmics @97thFloor #seo #marketing pic.twitter.com/V0IX0O60SA
— Sean Holladay (@seanholladay) September 16, 2015
View the full deck from Chris’s presentation below: