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Company Culture: Creating Corporate Success from the Inside Out with Brainstorm CMO Karen Peterson (#006)

As you are promoted, your job becomes very different. You become a leader and instead of trying to prove your own value, your job becomes about getting value out of your team.

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys, successes, failures and legacy.

In this episode we’re talking to Brainstorm’s Chief Marketing Officer, Karen Peterson. Prior to Brainstorm, Karen was the Senior Vice President and CMO at Ancestry, the largest genealogy company in the world. After nearly two decades growing Ancestry, Karen decided to take a sabbatical and then a leap to a SaaS company that just happened to meet all of her criteria for company culture, infrastructure and growth. We talk about this, building good to great teams and setting expectations when they’re a moving target. Let’s jump in!

Show Notes

0:11-2:58 About Karen

2:59-4:28 Myths of marketing

4:28-7:46 Karen’s career path at Ancestry

7:46-10:46 Advancing within a company you love

11:05-13:45 Making a shift to a new opportunity and defining your table stakes

13:45-15:30 The true differentiator

15:30-20:20 About Brainstorm

20:23-25:38 Identifying the true culture

25:38-28:35 Building Good to Great teams

28:35-32:44 How to approach those who aren’t pulling their weight and identifying the value exchange

32:45-37:05  Failure and setting new expectations when they’re a moving target

37:06-44:10 Women in business

44:16-47:11 Karen’s legacy

Links and Resources Mentioned

Learn more about Brainstorm, Inc.

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Thank You For Listening!

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Shante Schroeder

Shante is the Director of Marketing & Communications at 97th Floor.

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