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Evolving Along with Your Audience: Insights Into Change With Real Salt Lake’s Creative Director of Content and Digital Tyler Gibbons (#024)

failure is only a detriment when you refuse to learn from it.  

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders, and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys and successes, to failures and legacy.

In this episode we’re talking to Tyler Gibbons, Real Salt Lake’s Creative Director of Content and Digital, about what it means to build and maintain connections with an audience in a dynamic environment. Using personal experiences, Tyler shares insights into developing an effective brand voice, serving customers, and constantly reevaluating what works (and what doesn’t).

Show Notes

0:10 About Tyler
1:27 Forming a voice for RSL
7:25 Brand foundation
10:55 Building the four pillars
15:20 Building a brand
18:24 Handling a PR crisis
27:19 Finding team awesome
36:12 Taking care of your customers
39:33 Earning trust with new management
44:58 Legacy

Links and Resources Mentioned

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Shante Schroeder

Shante is the Director of Marketing & Communications at 97th Floor.

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