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Data Plot: Finding the Story in the Numbers With Grow CMO Mike Ward (#015)

[my management style] is about hiring well, hiring the right people who are insatiably curious, who understand the role they play in the organization, and that it’s up to them for us to accomplish big things.

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders, and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys and successes, to failures and legacy.

In this episode we’re talking to Grow Chief Marketing Officer Mike Ward about how to turn data into a story — one that inspires action. Together we explore connections between data, customer centricity, and marketing, and delve into why data without accessibility is useless.

Show Notes

0:10 About Grow

3:32 Culture at Grow

4:31 About Mike

11:38 Advice about changing jobs

16:10 Large companies vs startups

17:25 Ideation

19:30 Management style

23:00 Getting comfortable with conflict

25:04 What does it mean to fail fast?

29:41 Advice to those looking to build their career

33:35 Mike’s legacy

Links and Resources Mentioned

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Shante Schroeder

Shante is the Director of Marketing & Communications at 97th Floor.

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