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Google Analytics Has a New Interface

I just got an email today from the Google Analytics team about a new interface and upgrades that they have added to the analytics reporting. Here is an excerpt from the email,

"What is new?
In the new version, your reports have been redesigned for clarity, greater visibility of important metrics, and ease of use. Here are just a few of the features you'll notice:

  • Email and export reports: Schedule or send ad-hoc personalized report emails and export reports in PDF format.
  • Custom Dashboard: No more digging through reports. Put all the information you need on a custom dashboard that you can email to others.
  • Trend and Over-time Graph: Compare time periods and select date ranges without losing sight of long term trends.
  • Contextual help tips: Context sensitive Help and Conversion University tips are available from every report.

The new interface has everything the previous interface had and more. In addition, links within reports make it easier to navigate related information and explore your data."

I went and logged in and it hadn't changed yet, so I will keep an eye out on it. I'm excited about customizing the dashboard and some of the other tools to make the spots I go on a regular basis more accessible.

I wonder if they are going to ever launch a paid version and try to compete with other web analytic companies?

Chris Bennett

Chris Bennett is the Founder and CEO of 97th Floor.

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