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Google Base - Beta Version

Google launched its Beta Version of "Google Base" In Google's words: "Google Base is a place where you can post all types of content and have it show up on Google."  I am wondering if this is Googles way of getting into things such as social bookmarking or tagging, or maybe this is their own little "digg" site? I am also thinking it could be like the linkedIn site (because you can post your own services and basically pimp your game on Google and create a network of people.) 

Whatever it will end up becoming, you know that it's something we need to be doing to help us get more exposure, better rankings, more traffic and of course more sales.

I would be interested if anyone could comment on this and let me know what you would or will use this service for?

One final thought is since it will let you post real estate listings, is it turning into a FREE MLS?  Could it be competition for craigslist as well?  Who knows, but I have been playing with it for a few days now and love it.  I really would love to hear others feedback regarding it though!

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