Content marketing is getting more and more competitive each and every week. That means in order to be successful you need to be proficient with your time. There are hundreds of awesome tools and gadgets available on the web that not only can provide you with awesome data, but can save some serious time. One tool I want to share with you today is called "Netpeak Checker."
Regardless of what your role is when it comes to online marketing, you probably have or will run into having to do at least one of the following: outreach, competitive analysis, or removing links from a poor link profile. All of these important jobs involve examining the metrics of a potential website you want to work with. For many, this involves installing something like the "Mozbar" or using various web applications that can check up to 50 domain metrics at a time. These processes can still be slow and time consuming. The Mozbar involves going to each website one by one to look at its metrics. Many of the web applications out there that claim to analyze bulk amounts of domains either don't give accurate metrics, or can take minutes or even hours depending on how many tabs you have opened up in your browser.
Netpeak Checker is a free application you download to your desktop and it seems to allow unlimited amounts of domains to be plugged in. The only recent problem I have experienced is it lacks on showing many of the metrics it claims to offer. The metrics that do work every time are the SEOmoz metrics, which is really what 99% of the industry uses today anyway. I imported a list of nearly 500 domains and it found every single SEOmoz metric for every site in under 40 seconds. Not only that, every single metric was dead on. That is freakishly fast.
So you may be asking yourself what you can do with a tool like this. I'm going to go through three things I like to use Netpeak Checker for. Keep in mind the possibilities are endless with these kinds of tools.
One of the most popular tactics in creating a strong link profile is to go out and earn links. While there are hundreds of ways to do this, one way may be to search the internet and throw together a bulk list of websites that have potential. These could be websites you got from blogrolls, searches within your industry, or from other various sources. If you had a list of 700 domains that you put together it would take you hours to go through each one and decide which ones are worth your time to start reaching out to. Odds are about 500 of those websites aren't going to be worth your time. Using a tool like Netpeak Checker is the perfect solution. Upload your huge list, run the metrics, and then organize your list from the best sites to the worst. You now don't have to sift through crap websites, you can go straight for the winners.
If you found your site victim of unnatural link building, whether it was intentional or you hired a poor SEO company, you'll need to sit down and start removing those bad links. Depending on how bad the damage is, you could be dealing with thousands of unnatural links that Google wants removed. After pulling your entire link profiles from sites like Open Site Explorer, Majestic SEO, and Google Webmaster Tools, throw all of these links into Netpeak Checker. Unlike doing blog outreach, you aren't looking for the best websites. You are looking for the dirty ones that got you in trouble. Organize your metrics and start with the worst sites. This tool will save you an insane amount of time when cleaning up a poor link profile.
To be successful on the web you must know what your competition is up to at all times. One of the best ways to do this is to pull a backlink report for your competitor's websites and import those lists into Netpeak Checker. Just like doing blog outreach, you can sort these lists showing the best sites to the worst sites and see where your competitor is getting some of their link juice. These links could turn into easy leads for you to contact. Keep in mind, mimicking your competitors should not be your sole strategy if you want to rise to the top, but it certainly doesn't hurt to snag a few of their good links.