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Local Search and ideas to implement it into your Search Engine Strategies

A great way to get more targeted traffic to your website is through implementing a local search campaign.  What is local search?  If you are a website selling product in Arizona, then how nice would it be to come up on top of the search engines for all the people that type in your keyword or phrase in Arizona? 

How to do this?

Its' actually not as hard as one may think.  There are things you can do to your meta tags and title tags to include certain local areas through keyword phrases.  You can also find some great sites to list with such as Yellowbook, or sites like www.uscity.net that focus on bringing you local traffic.

When you are creating information pages, create some that will focus on local search words.  For example rather than optimizing for "keyword", try optimizing for "Phoenix keyword" or "keyword in Phoenix" (if you live in Phoenix)   Use these words in the title tag, meta tag description, meta tag keywords and everything else....  This is a great way to add content to your site as well as giving the search engines some local pages to help get you better rankings, and better found.

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