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Marketing budget or balance?

It's something every marketer online (or off) has to deal with--marketing budgets. It takes somewhat of a balancing act to be a successful marketer. Online you have so many things to consider:

  1. How long to buy domain name for
  2. Hosting Plans
  3. Paying for content or doing it yourself
  4. Web Design
  5. Programming
  6. Directory Submissions
  7. Paid Listings (PPC)
  8. Autoresponders
  9. Article submission
  10. Press Release

There are so many more things to name, but these are some of the biggies. Where do you start? How do you go about marketing successfully with out killing yourself and breaking the bank? You must have a marketing plan strategy, and create a business plan in order to succeed. That also includes time-management.

Everyone wants to have a "Dell.com" website, but don't realize that Dell invests millions into their system and website. As a small business owner you do not have that kind of money to be investing. Start small, and when you start making money re-invest the money into the company. Remember, you can have the prettiest site in the world, but if you can't get traffic to it you will not make sales. The more money you make, the more you can invest in web design, marketing and other expenses. Once you get a lot of that set in place, then start paying yourself.

Bottom line is to not think you have to do everything at once. If you try that as a small internet business owner it will break you! Ideas to marketing for cheap (if not free)

  1. Free Directory Submission
  2. Free Press Release Submission
  3. Free Article Submissions

Set Goals, write a business plan and get a better understanding of what you will have to accomplish in order for the business to be successful!

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