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Niche Marketing: How to Find a Need and Fill It With Solutionreach CEO Jim Higgins (#012)

you don’t have to be in the weeds, but you have to be willing to get in the weeds.

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders, and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys and successes, to failures and legacy.

In this episode we’re talking to Jim Higgins, CEO and Founder at Solutionreach, about how to find a need in the market. Using the experiences he had while founding Solutionreach, Jim Higgins shares insights into personal discipline, industry disruption, and incorporating data into niche marketing methods.

Show Notes

0:15- 7:08 About Solutionreach
7:09 - 8:54 How to stay innovative
8:55 - 15:24 The early years and bootstrapping
15:25 - 17:48 Expectations of the growth of the company
17:49 - 19:03 Understanding burnout
19:27 - 25:22 Considering the experience
25:23 - 27:42 Empathy in software
27:43 - 31:40 Demonstrating leadership and being willing to “get in the weeds”
31:40 - 39:54 Conflict
39:54 - 48:49 Utah’s growth
48:49 - 50:49 Mentoring and intergalactic titles
50:49 - 53:16 Jim’s legacy

Links and Resources Mentioned

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Shante Schroeder

Shante is the Director of Marketing & Communications at 97th Floor.

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