Here is a run down of a few things I covered in a conference call I did tonight on SEO 101 and onsite optimization. I know a lot of this stuff is basic, but its good to go over the basics and understand them first and build from there.
- Keyword Research/Analysis
When I am narrowing down keywords to go after I use two websites, Google and Yahoo I use the Yahoo keyword selector tool to help me know if people are actually looking for the product/information I am providing. I then go to Google to make sure that I have a chance in actually getting a ranking. Remember on Google to narrow down the sites that are going after certain keyword phrases you need to type allinanchor: infront of the keyword or phrase. No space before or after the colon. This is a good tool to help us find the right keywords to go after.
- Title Tag
- Meta Description
- Meta Keywords
Every "Title Tag" should be different, and the rules generally accepted by search engines are no more than 7 words long using your major keyword phrase for the page you are on. Write in sentence form with correct English.
Meta Description should be about 25-30 words long using the top 10 keyword or phrases. The description is usually a couple of sentences and should be written in good English.
Meta Keywords is the area most people get tempted to spam or keyword stuff. Please limit the keywords you use on any page to only they keywords you are going after. Normally no more then 10-15 per page is best. Also hiding your keywords in a div-table can get you black-listed. (I know I'd send it to MC - remember he wants your spam)
Other tags that are important:
- Header Tags
- Alt Tags
- Title attribute tags
Anchored text. Make sure you are connecting your pages, and deep linking into your site using the keywords that you are trying to get rankings for. Anchored text is when you have a keyword or phrase a hyper link to certain sub pages or other websites. A good example of anchored text from my LDS gift site would be (just that...did you see) If you did not notice I linked up the word "LDS gift" and pointed it to one of my sites... That is anchored text.
Image optimization is huge as well and how long it takes for the images to load, and if its clear or not. Also having good clean images to include "alt tags" is key. A great product I found that is FREE and will let you clean up images and resize and optimize for your website is here: http://www.pixoh.com
Remember to not get to anxious to do offsite optimization until you perfect what you are doing for your onsite optimization. The proper foundation needs to be laid for a successful optimized website, and if you can master onsite optimization first, you will soon see the fruits of your labors.