Ok, so technically its PubCon Day 3 (by 42 minutes - 12:42 am at the time of this post) but I am finally getting around to posting the happenings. Forgive me if things don't make sense, because it is really late. Also I have been eating out all weeks (buffets) which leads me to the really bad heart burn I have right now.
10:15 AM: SEO & Big Search:
- AOL Started off by talking about the importance of understanding traffic quality, and working with the right partners. AOL was basically just up there doing a big commercial for themselves and how they have perfectly re-invented themselves which I can't believe there were many people in the building even listening to them or taking them serious.
- Yahoo! Search Marketing was talking about the importance of targeting the right keywords, which is so ironic because (most) every time I see a clients report from one of their "account specialist" peoples, and the lame ass job they have done setting up the campaign it bugs me to no end hearing this. They did talk about the importance of the value of a lifetime customer and made some good points as to figure out the size of the opportunity by subscription and referral (of course). They made some other good points though that a lot of internet business owners miss out on which is executing and building SEO plans, and do active SEO audits. They made a great point when it comes to SEO being about trying and trying and then trying again.
- Google - Adam Lasnik (who was last on the menu) by far had the most actual content, rather then a commercial to promote themselves talked mostly about making the end user experience better. Here are some key highlights from Google:
- S.N.A.C.C - they tried to get us to look at this as a "snack" ... be more creative next time?
- Speed - Speed of the site counts. 1/2 second matters if we will keep or lose the potential client.
- Navigation - Know where the users are. Use anchor text rather then "click here" and make sure the visitors of your site know where they are and how to get back to where they started.. Give them a reason to want to bookmark and share your site and products with others.
- Accessibility - have reasonable URL length and reasonable naming of URL's. Make sure they are consistent. Adam even joked about how Google is not even very good with this (is it adsense.google.com or google.com/adsense or the same with Adwords....everyone laughed so hard cause its true!) Have useful tags on the pages.
- Clarity - Links should be links so don't try to hide them. He kept pointing out that they need to have underlines in them so the user knows that they are in fact links. Also pointed out that links on the same page should not point to the same URL.
- Comfort - MAKE THE TEXT EASY TO READ. Gave several examples and its true...it makes such a huge difference! Don't have pages that jump around and don't use italics!
- Consistency - This is where he brought in one more "C" Routine can be rewarded by Google.
What matters, and what Google looks at:
- Page Rank
- Tree like structure
- Simple Pages
- Same Domain Name (no need for multiple domains with the same content)
- 301's (yes, I know...we HAVE talked about this before) ITS NOT NEW PEOPLE!!!!
- Cheating (how Google even cheats every once in a while)
Major factors pointed out were good quality content on one domain is better then all kinds of different domains. Make the user happy. If you can focus your sites on making the user happy rather than the search engines then you are on the right track.
Google did get asked about the so called "sandbox" that is in place. Adam did a really good job dodging the question, but again, like I have always known he talked about a "filter" and to not get discouraged because with good content that is rich and unique you will be rewarded. Also he pointed out to make sure and research the best possible niche you can, and don't that correctly can really help you get out of the sandbox quicker.. (duh)
I know I might have hinted I was gonna post about everything (and that was my intent tonight) but I am really tired and going to bed! Hope all this made sense. Also, I got to meet Aaron Wall from SEO book and he was asking me some pretty cool questions we will get to on day two's posting! (Link Baiting I know - I am a marketer!)
OK (Next Day and back to posting about Day 1:
1:30 - 2:45 Link & SEO Dev Site Review Forum
Sugarrae.com - Getting started talking about links main topics:
- How does the link firm you are using develop links?
- Do they use automated programs?
- What type of links are they getting you? (One ways,reciprocal,link exchange etc)
- Make sure to utilize networks and ask questions when it comes to linking.
- Reciprocal linking is bad is a myth because it all depends on who you are reciprocal linking with.
- Come up with a template for linking. 3-4 sentences max
- Phone people up and start asking for links. (build relationships)
- Make sure you have clear expectations and that you are asking for links to benefit the users and you are not thinking about the search engines.
- Bottom line is its the ranking of the page that matters and not the PR.
LinksManager - Many different names for link exchange, but its all basically the same thing and you are looking for the same end result. Here are a few of the main topics of discussion:
- maintain editorial standars.
- link with only related businesses (no link farms with thousands of unrelated links)
- link for users and not search engine ranking.
- link to people you have established relationships with.
- People Like Matt Cutts from Google and Jeremy Z from Yahoo! have never told us not to link.
- Find sites with editorial discretion (this is huge when it comes to linking because its not a "for sure" or unconditional link.)
- Find sites that have (often) updated content. (bloggers)
- publish links anyway you want (in blogs, articles etc.)
- reciprocal linking (if done right) can cut down on PPC fraud.
- competition is reciprocal linking - don't forget that.
- look for sites with quality traffic
Roger Montii (aka martinibuser) Probably the best discussion on link building out of all presenters. Main topics discussed:
- Look for link parters that don't mention page rank requirements
- No ads for non related sites
- look for the year long purchases for buying links
Take advantage of all opportunities to find better partners, and look for websites that offer things such as "site of the month" where you can get them to do a write up and link back to you. Also look for websites with good newsletters that you could possibly get on. Also he talked about potential of links from video's on Google Video and You Tube.