What exactly does it mean to have a search engine friendly website builder?
I get this question at least once a week so I figured it would be worth a post. In many cases would-be internet business owners have to make a choice at some point what they are going to do when it comes to building a website. Are they going to hand code it? Are they going to use an html editing program such as Dreamweaver? Are they going to use a web building template program? Most I deal with chose the later...a web building software or template program of some sort!
When choosing a template builder you need to make sure that it has a few features that will make being found on the search engine easier for you. Here is a list of a few:
- Search Engine Friendly URLS (no sessional ID's with long character streams that don't make sense
- Unique meta for each page including title tag, meta description and meta keywords
- Shopping cart meta ready (each product can have its own unique meta attached with it)
- Able to include alt tags, title attribute tags and any other tag that makes the search engine more easily understand the content on the page.
These are the big ones. If you can make sure that the builder you chose does most if not all of these, it will help you get crawled easier by the engines and rank better.
So there you have it, next time you hear ... "make sure its search engine friendly" thats what its all about!