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Search Engine Optimization based on geography (Local Search)

All weekend I have been getting my landscaping started, and have been using the internet a lot in finding the right (local) people to do the job.  As I have been searching I am finding out something these kind of local businesses should be doing, like--Landscape Companies, concrete companies, retaining walls (companies), sprinkler systems etc.  I was not having good luck finding a lot of relevant results, yet I know so many of these companies are here.  I get solicited on my door at least 3 times a week from one of these kind of companies (is no landscaping that bad? lol) 

What lesson can be learned?  If you have any of these kind of companies in local areas or cities then create a website and do just a tiny bit of optimization.  I know I am not alone in my searching for the best SOD prices online, so there is such a market for these kind of people locally.

Most of these people I have talked to have said stuff like; "Oh I want to create a website and be found online, I just don't know where to start."  (INSERT-- Great marketing opportunity for you!)  I can't begin to tell you how much free services I have been given for even having a conversation about this kind of stuff with these business owners.  Being online scares them, not because they don't think they can handle the business, but that have no clue how "online" works!

In areas where construction is booming (like here in Utah) I think you find this kind of stuff common.  In bigger more established cities you will find more relevant results, but still there is room for competition and improvement.

So what does the small business owner that is local do? 

  • Get a website set up (even a simple 2-3 pager with basic service information and contact info)
  • Implement local search engine optimization
  • Watch more clients call, and your business grow.

Once a website is established it serves so many purposes.  I can't begin to tell you how many people I talk to locally (business owners) and I ask, "what is your website address?" and they say, "I don't have one, but I want one."  Well now is the time to get started so you can look more professional as an established business with a website.  You will also start to establish yourself with the local searches on the search engines.  You may not believe it, but most people living in a specific town are gonna search for stuff like, "Provo Landscape Company" or "Salt Lake County Landscaping"  I think you get the idea here!

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